Wednesday, December 7, 2022

Career Advice

Career advice for copywriters & content writers
 

Oops. 


I gave the wrong advice.

A new copywriter asked me for career advice.

So I offered some sage wisdom about becoming a better copywriter. 

I felt good about the guidance I had provided, until I heard the response: "I was hoping for career advice. Not advice on how to improve my copywriting." 

Oops.


So, this was my second attempt:


Live your life, not someone else's.

Find a job you enjoy.

Do what you say you'll do.

Venture outside of your comfort zone.

If you need help, ask for it.

Be a lifelong learner.

Embrace failure.

Search for the value in feedback and criticism.

Cultivate perseverance.

Be willing to sacrifice some things to build the career you want.

Don't settle.

Learn to work with people you wouldn't socialize with.

Be a team player.  
 
Realize that planning without executing is a waste of time. 
 
Don’t confuse being busy with being productive. 
 
Understand that your skills are important, but your attitude is critical. 
 
Accept that FOMO kills your ability to focus. 
 
Know that your personal brand can get you into rooms your degree can’t. 

Don’t rely on motivation, discipline is more important.

Understand that habits drive both success and failure, develop good ones 

Don't be afraid to speak up. 

Set realistic goals.

Work harder than those around you.

Let go of perfection.

Don’t be sidetracked by unexpected inconveniences.

See opportunity in chaos. 

Identify and use your strengths.

Be confident, yet humble.

Understand that your job doesn't define you. Your self-identity is about who you are as a person. What you do for work is only a piece of your life.

 

PS When opportunity presents itself, go for it. It might not work out, but maybe seeing if it does will be the best adventure ever.








Thursday, December 1, 2022

Why Punctuation is Important


Punctuation is Important


An apology or a declaration?

I’m sorry; I love you.

I’m sorry I love you.


A fun learning activity or horrific crime?

We’re going to learn to cut and paste, kids!

We’re going to learn to cut and paste kids.


A difference of $95.

Twenty-five dollar bills. 

Twenty five-dollar bills. 


Is it all about him or her?

A woman: without her, man is nothing.

A woman without her man is nothing.


Wholesome observation or admission of odd eating habits?

I take great pleasure in eating my dog and my plants. 

I take great pleasure in eating, my dog, and my plants.


Something you expect to see in a restaurant or something you never want to see anywhere?

Man eating chicken.  
 
Man-eating chicken


Here's an Apple ad that recalls the silliness above, but uses an intentional misplacement of punctuation to masterfully focus on a key differentiator:


Apple MacBook Ad: Light. Years Ahead.










Thursday, November 24, 2022

Dueling Turkeys - A Thanksgiving Story

On Thanksgiving, we always had two turkeys.

Dueling Thanksgiving Turkeys

My mother would cook one and bring it to my grandmother’s house where my grandmother would have also cooked a turkey.

My father carved the one my mother cooked. My Uncle Allan carved the one my grandmother cooked.

During the dual carving, family members would interact restlessly in anticipation of the feast.

My grandmother’s sister Aunt Emma, an imposing white-haired woman always dressed in a plain black dress and sensible black shoes would corner someone, usually my sister Shawn, and lecture them on the merits of Christian Science faith.

Aunt Emma’s husband, Uncle Giff, would be surreptitiously knocking back my grandmother's best booze. He didn't think anybody noticed, but it would become apparent during dinner when he would slurringly expound on ultraconservative political viewpoints seemingly chosen specifically to annoy my father.

Emma and Giff's daughters Aunt Jessie and Betty Dean would be there, too. While Betty Dean was quiet, Aunt Jessie was boisterous. We kids delighted in her fun-loving style, but she was the constant the target of disapproving looks from her sister and mother. For example, Aunt Jessie would tell my cousin Bobby and me outrageous (and obviously fabricated) stories about Cousin Helen, such as various reasons for the horrifyingly large weeping sore between her right eye and the bridge of her nose.

Cousin Helen was pushing 90 years old and had been for as long as I could remember. On Thanksgiving, she dressed in her church clothes from when she was in her twenties. Even wedging her frighteningly swollen feet and ankles into shoes, that presumably fit pre-edema. The most interesting thing about Cousin Helen was that she was not related to us. 

That's a story for later.

Back to the turkeys.

My dad was a master carver. Proud of his skill. He would slice and carve with precision and arrange the impossibly thin slices of white meat and uniform pieces of dark meat on a serving platter. 

When my mother would pick up the platter, he would say with great pride, "That's just half the bird. With a sharp enough knife I could feed the crew of a destroyer with just one turkey." If my sister and I were in earshot, that was followed by a quick lecture on the importance of proper carving. They always ended with the same piece of advice: "Make sure the bird is rested after it comes out of the oven. And you need a good knife. And it has to be well sharpened before you start. With a sharp enough knife I could feed the entire New York Jets with just one turkey."

Next to my dad, Uncle Allan was in charge of the turkey my grandmother had cooked. And he approached it like he lived his life, looking for fun and sharing that fun with anybody and everybody nearby. 

So while my old man was wielding his knife with the meticulousness of a surgeon performing a liver transplant on a world leader, my uncle was hacking away to get meat separated from bone and onto a serving platter as quickly as possible so the feast could begin. Often, with a smile and a wink, he'd flip a small piece to any kid who came close. "Bobby, catch this in your mouth." 

Both platters were brought to the sideboard, one looking like an offering that would grace the cover of "Bon Apetit" magazine. The other looking almost like someone had put a small explosive charge into the poor bird and set it off. Both alluring in their own way.

When the festivities were over, we'd drive home. A totally intact half-turkey on the backseat between my sister and me. We'd stay silent as my dad grumbled about Uncle Giff's political leanings and Uncle Allan's mangling of my grandmother's turkey using language we knew we shouldn't hear much less repeat. If my mom could move him off a Giff rant, he would mutter angrily about having missed the football game on TV.

One year, the day after Thanksgiving, as my father was carving the leftover turkey for sandwiches (and telling us how, with a sharp enough knife, he could feed our entire elementary school including janitorial staff), it occurred to me that we had brought home half a turkey. And my grandmother had sent other guests home with plates piled high with turkey and side dishes. 

 "Why do we bring a second turkey to Thanksgiving? We didn't even need one," I asked my mom.

"Well," she said with a quick glance to see if the old man was in earshot, "Your father would get so upset every year watching your uncle carve the turkey. So I told your grandmother that we needed more leftovers for the family to take home and started to bring a second turkey."

She knew how to keep the peace. And my father's blood pressure under control.

I don't think she ever told my grandmother or my father the whole truth.





Tuesday, November 15, 2022

30 Resources for Freelance Writers (with 7 Free Courses)

Considering going freelance? 

Or maybe you've already taken that step.

Here are some educational resources that can help you maximize success. 


29 Training Resources for Freelance Writers

Books

Cash Money Freelancing:  76 bright ideas to make more money from your freelance business
Tom Abrighton 

"When you go freelance, your fate is in your hands, and yours alone. No one is coming to the rescue. Very few clients will offer you more money than you ask for, no matter how deeply they value what you do. So if you want rewards, you have to hustle for them. That is an unchangeable truth of freelance life."

Secrets of a Freelance Writer: How to Make $100,000 a Year or More
Bob Bly 

"The first step to making a lot of money as a freelance writer is to avoid the 'poverty mentality' so many writers have."

The Well Fed Writer: Financial Self-Sufficiency as a Commercial Freelancer in Six Months or Less
Peter Bowerman 

"This business, while certainly not easy, is pretty simple, and entails a logical sequence of actions to be successful."

The Wealthy Freelancer
Steve Slaunwhite, Pete Savage, Ed Gandia

"As a freelancer, on those days when life is filled with roses and sunshine, it's easy to stay confident and upbeat. It's when the storms roll in -- and they will roll in -- that your mental toughness will be put to the test."

Survival Skills for Freelancers: Tried and Tested Tips to Help You Ace Self-Employment Without Burnout
Sarah Townsend

“What’s your response when someone asks you why you do what you do? Your initial thought may be 'To earn money', but money is a means to an end, not an end goal. Spend some time thinking about your purpose – the thing that drives you, and the reason you get out of bed in the mornings.”

The Flying Nun, A Light Bulb Moment and Me: 40 Years Making Money As a Freelance Writer (Hey, You Can Do It, Too!)
John Riddle

Don’t always accept what is being offered to you, whether it is for a magazine or an online assignment. If you feel it is worth more, don’t be afraid to ask!

The Freelancer's Business Brain: Work smart, win clients, make money (Freelance Writing Essentials) 
Tom Albrighton

While your work brain is serving customers out front, your business brain is in the back office, balancing books and drawing up plans. Together, your two brains make sure your freelance business is fiving you every thing you want.


"Seven great books, Scott, but which one should I start with?"

Use the Read sample feature on each book's Amazon.com listing. Along with the description, you should see enough to get an idea of which book best suits your style and your current needs. 

Free Courses

Get Paid to Write - https://elnacain.com/  You "pay" with your email address.

Freelance Writing Rockstar https://elnacain.com/course/rockstar/ You "pay" with your email address.

3 Steps to $1,000 Freelance Writing in 45 Days or Less - https://writingrevolt.lpages.co/3-steps-to-1k-reg  You "pay" with your email address.

Freelance Writing Path to Profits https://writerslifeforyou.com/freelance-writing-path-to-profits/ You "pay" with your email address.

Break the Freelance Matrixhttps://www.youtube.com/playlist?list=PL7Dr13guodSNRjOFWyt13ltvpgSbPvJSu

Free Freelance Writing Course https://carminemastropierro.com/free-freelance-writing-course/ You "pay" with your email address.

Learn How to Make Your First $1,000 Freelance Writing (in 30 Days or Less) -https://www.locationrebel.com/ You “pay” with your email address.

How to Land Your First Freelance Client https://mindmycontent.mykajabi.com/land-your-first-client  You “pay” with your email address.

Free Guides

The Recession-Proof freelancer - https://freelancewriters.lpages.co/recession-proof-ebook-twl/ Learn how to find legitimate freelance writing jobs, earn a healthy income, and more. You'll "pay" with your email address.

The Ultimate Guide to Freelance Writing for Beginners - https://writerslifeforyou.com/freelance-writing-for-beginners/  Discover tools and resources to start freelancing and begin making money.

Paid Courses

38 Expert Tips for Writers on Medium - $49 Lessons and Exercises from the Top 100 Medium Writers & Stories  https://mediumwritingcourse.com/

Udemy: The Complete Freelance Writing Course $99.99Start a Profitable Freelance Writing Business in 5 Weeks $99.99The Complete Freelance Writing Online Course: Beginner to Pro $109.99 https://www.udemy.com/ 

Come Write With Us - $197 Crash course on launching a freelance writing career from scratch.   https://comewritewithus.teachable.com/

Earn More Writing - $199 Topics to help you start as a freelancer. https://earnmorewriting.com/

Creative Freelancing Freedom - $247 The essentials of becoming a freelancer. https://wanderful-world.teachable.com/p/creative-freelancing-freedom1 

Creative Class - $269 The business side of freelancing. https://creativeclass.co/

Freelance to 5K - $497 Skills you need to become a successful freelance writer.                                    https://inspire-your-success1.teachable.com/p/freelance-to-5k-2020  

The Writer’s Den - $40 per month with nearly two dozen courses (boot camps)  https://freelancewritersden.com/  

Freelance University - $59 per month with over 80 courses   https://www.freelanceu.com/university/

Free Articles

25 Things I Got Very Wrong, and Mostly Right, in 25 Years as a Freelancer - Matthew Fenton
https://winningsolo.com/25-things-i-got-wrong-and-right-in-25-years-as-freelancer/ 

Go to https://www.awai.com/ and search freelance and get links to articles such as 7 Ways to Find and Attract Quality Freelance Writing Clients and How to Make Your First $1,000 as a Freelance Writer

20 Online Gold Mines for Finding Freelance Writing Jobs - Kelly Gurnett  https://thewritelife.com/find-freelance-writing-jobs/ 

17 Freelance Writing Niches That Still Pay Big Bucks in 2022 - Karen Mackenzie https://smartblogger.com/freelance-writing-niches/  

The 5 Hardest Things About Being a Freelancer - Neil Robertson  https://www.fourninemarketing.com/post/the-5-hardest-things-about-being-a-freelancer

40 Freelance Copywriter Survival Tips - Jonathan Wilcock
https://www.sowhatif.co.uk/freelance-copywriting-survival-tips/

Tips from New York's Busiest Freelancer - Laura Tannenbaum
https://adaged.blogspot.com/2023/05/tips-from-new-yorks-busiest-freelancer.html


Free Video

Asking 6-figure freelancers what “the secret” to $100,000 is - Deya  https://www.youtube.com/watch?v=B7FZf4gSQFU 

BONUS

This doesn't fit as "training" but it does as a "resource." And free always comes in handy. Even if it's limited and positioned so the free version will ease you into an upgrade.

Free Portfolio Websites 

Journo Portfolio  https://www.journoportfolio.com/  free version allows up to 10 free articles

Clippings.me  https://www.clippings.me/  free version allows up to 10 free articles

There are many other portfolio sites suitable for freelance writers that offer a free trial (as opposed to a free version), including: Writer’s Residence, Writerfolio, Format, and Pressfolio.

________________________


More Resources:


17 Books Writers Must Read



_________________________

What you get out of any training, free or paid for,
is based on 
the commitment (time, attention, practice, etc.) 
you put into that training.

Education without action is entertainment.

You can take all the courses and read all the books,
but if you don't put that information into practice,
you're not going to get where you want to go.

_________________________

 I am not affiliated with or compensated by any of these courses/books/guides/articles/exercises, their authors, websites, or corporate entities. They are not listed in any particular order.




Wanna be a copywriter?

Looking for a career?  Or a change of career? Are you considering copywriting?  I'd suggest you read through the following (including th...