Free Copywriting Training

"What course should I take to learn copywriting?"

When I'm asked that question by someone starting out, I suggest that they do a lot of reading* and a lot of writing.

 
I also suggest that before they invest in training, they access free resources to help advance their basic knowledge and skills. 

That being said, there are many writing courses that are well worth the investment, typically offering greater depth of training and hands on advice than what's available for free. And if someone is more comfortable with that as a starting place, they will get the tools they need to be successful. Some folks, however, may get more out of a paid course if they have some basic knowledge (and practice) from the no cost training.

Here are 22 free online copywriting courses/articles/exercises to consider:

• Copywriting Course - https://copywritingcourse.com/free-copywriting-course/
  
  
• Copywriting: The Definitive Guide - https://backlinko.com/copywriting-guide

• Complete Guide to Copywriting - https://www.quicksprout.com/complete-guide-to-copywriting/
  
  
• Master Fascinations - https://www.verygoodcopy.com/free-microcourse and Conversion Class - https://www.verygoodcopy.com/conversion-class-micro-course (both come with a free subscription to the “Very Good Copy” newsletter: https://www.verygoodcopy.com/#welcome-1)
  

• The Fundamentals of Copywriting - https://www.youtube.com/watch?v=mWNYE5yVOzk

• Complete Copywriting Tutorial - https://www.youtube.com/watch?v=9qZcT9I8W4g&t=7s

• Practical Copywriting Course for Beginners - https://www.youtube.com/watch?v=Pum2gV7N_9A

• How To Become A Copywriter & Earn Six Figures+ - https://jacobmcmillen.com/how-to-become-a-copywriter/ (at the bottom of the page, get the expanded training - free in exchange for your email address)  

• CXL Quick Course - https://cxl.com/blog/quick-course-on-effective-website-copywriting/
  
  
• Crash Course in Copywriting -  https://carminemastropierro.com/free-copywriting-course/ and Freelance Writing Course - https://carminemastropierro.com/free-freelance-writing-course/ (free in exchange for your email address) 
  
  
• The 3 Pillars of Persuasive Writing - https://app.copywritermarketer.com/AjJU3Co1x8rK/index
  

• Basic Concepts and Techniques for Copywriting -  https://alison.com/course/basic-concepts-and-techniques-for-copywriting and
  Advanced Copywriting Skills and Techniques - https://alison.com/course/advanced-copywriting-skills-and-techniques and
  Copywriting for Conversions: How to Write Persuasive Content -  https://alison.com/course/copywriting-for-conversions-how-to-write-persuasive-content
  Mastering the Art of Persuasive Writing - https://alison.com/course/mastering-the-art-of-persuasive-writing (free in exchange for your email address) 
  

• Copy That!  https://www.copythatshow.com/how-to-start-copywriting

• The Masterclass https://www.nataliemilligan.com/the-masterclass (free from The Copy Rebel in exchange for your email address)

• Business Writing Course  https://academy.hubspot.com/courses/business-writing (free from Hubspot in exchange for your email address

• Complete Guide to Copywriting https://www.quicksprout.com/complete-guide-to-copywriting/ (additional copywriting resources: https://www.quicksprout.com/copywriting/)
  
  
• Copywriter 101: How to Become a Copywriter https://smartblogger.com/how-to-become-a-copywriter/
  
  
• What is Copywriting?  Beginner's Guide to Writing Words That Sell  https://www.linkedin.com/pulse/what-copywriting-beginners-guide-writing-words-sell-jim-hamilton-d9a8e%3F/
  
  
• The 40 Essential Skills and Traits of Top Copywriters https://fastforward.convertri.com/40-essential-traits-and-skills-of-successful-copywriters

NOTE: Many of these offerings are "light versions" offered for free to encourage you to buy additional training.

BONUS

YouTube is loaded with “How To” videos on myriad subjects, including copywriting. Here are 22 Free multi-video copywriting courses on YouTube (for those offered through Class Central, you can set up a Class Central account or just click the > to play the video):

• Alex Cattoni's Copy Posse  https://www.youtube.com/c/AlexCattoni/videos

• Free Copywriting Course  https://www.classcentral.com/course/youtube-free-copywriting-course-61650/classroom
  
  
• Copy School  https://www.youtube.com/@Copyhackers

• Sean Ferres  https://www.youtube.com/@seanferres

• Copywriting Secrets https://www.classcentral.com/course/youtube-copywriting-secrets-61644/classroom
  
  
• Copywriting 101 - Training Sessions for Freelance Writers  https://www.classcentral.com/course/youtube-copywriting-101-training-sessions-for-freelance-writers-61651/classroom
  

• Game of Conversions  https://www.youtube.com/@GameofConversions

• The Science Of Copywriting  https://www.classcentral.com/course/youtube-the-science-of-copywriting-61646/classroom

• Copy That! Channel  https://www.youtube.com/copythat

• Copywriting Persuasion Challenge  https://www.classcentral.com/course/youtube-copywriting-persuasion-challenge-61647/classroom
  
  
• Copywriting for Beginners and Pros Free Course With Exercises https://www.classcentral.com/course/youtube-copywriting-for-beginners-and-pros-free-course-with-exercises-61648/classroom
  

• Stephan Georgi  https://www.youtube.com/@StefanGeorgi1

• Copywriting for Beginners  https://www.youtube.com/watch?v=p_kK-HK0Wv8
  
  
• Free Copywriting Course  https://www.classcentral.com/course/youtube-free-copywriting-course-61650/classroom

• Sales Copy Secrets  https://www.youtube.com/channel/UCPDvmgurd-rym4pyPjviIuw

• Mike Nardi Practical Copywriting Course for Beginners  https://www.youtube.com/watch?v=Pum2gV7N_9A

• Copy Squad  https://www.youtube.com/channel/UCPDvmgurd-rym4pyPjviIuw

• Robert Allen's King of Conversions  https://www.youtube.com/@RobertAllenCopy

• Sales Copy Secrets  https://www.youtube.com/channel/UCPDvmgurd-rym4pyPjviIuw

• Tyson 4D's Free Copywriting Course for Beginners  https://www.youtube.com/watch?v=b3J1c3dLFwY

• FastClass  Episodes 1-10  https://www.youtube.com/playlist?list=PLwl4Pudt2RMSKZTSJZOFW7UMFepPpMT3k 
  Episodes 11-20  https://www.youtube.com/playlist?list=PLwl4Pudt2RMRXIkU-d3HoO8fme1P6WUme   
  Episodes 21-26 https://www.youtube.com/playlist?list=PLwl4Pudt2RMRHq8IK0_6EtHJU1bjW8Opw

• The Only Copywriting Course You Need in 2023  https://www.youtube.com/watch?v=ts_HK-eufhM

ANOTHER BONUS

Gary Halbert's Boron Letters A series of letters written by copywriting legend Gary C. Halbert that are considered by many to be one of the best sources of copywriting knowledge for aspiring copywriters.   https://morgancrozier.com/boron-letters/

And speaking of Gary Halbert, here's his suggestion on how to become a copywriter in 30 days if you have at least a modicum of talent, and much more importantly, the ability to follow directions and an appetited for very hard work https://thegaryhalbertletter.com/newsletters/zfkj_hands_on_experience.htm

 

WOW. ANOTHER BONUS

Gary Bencivenga's Marketing Bullets  A collection of essays written by the person who is often described as "the greatest living copywriter". This archive is billed as Gary's "best secrets tor boosting your response and conversion rates ...and beating any control." https://marketingbullets.com/archive/

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* 17 Books All Writers Should Read 

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What you get out of any training, free or paid for,
is based on the commitment (time, attention, practice, etc.) 
you put into that training.

Education without action is entertainment.

You can take all the courses and read all the books,
but if you don't put that information into practice,
you're not going to get where you want to go.

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 With the exception of The 40 Essential Skills and Traits of Top Copywriters, I am not affiliated with or compensated by any of these courses/books/guides/articles/exercises, their authors, websites, or corporate entities. They are not listed in any particular order.