In a discussion on classic film comedy, a critic said that when he watched Charlie Chaplin he thought to himself that he was watching a comic genius at work, but when he watched Laurel and Hardy, he laughed.
Which is reminiscent of a story from a few thousand years ago,
that David Ogilvy referenced in a famous quote about advertising:
Don’t let your writing distract your audience. Keep them focused on the offer, why they want/need it, and how to access it.
Go for more Demosthenes and less Aeschines.