This email popped into my inbox last night:
I don’t know this person. I expressed interest in their product by opting in to one of their offers (exchanging my email address for their information).
Already I’m feeling positive about the potential relationship, even though I know they want to sell me something.
This simple response to an inquiry checked a lot of important boxes:
- My expectations have been managed: I won’t be annoyed if I don’t hear back immediately (although I sorta did with this message)
- I don’t feel ignored … in fact, I feel respected
- I feel like I’m part of a conversation, not being talked at, with a real person
- I kinda like this guy … seems like a decent, trustworthy sort
Lots of power in a few well-chosen words.
Every contact with a prospect or customer set you up for future success or future failure.
Are you maximizing every opportunity to move your personal and/or company branding in the right direction?