Not the response they're hoping for.
Such as this 6-step challenge:
- Target a few businesses.
NOTE: If possible, start with a friend or family member who needs customers (dentist, personal trainer, massage therapist, chiropractor, hairstylist, etc.).
- Learn about them by digging through their websites, getting on their mailing
lists, reading their social media posts, etc.
- When you feel you understand their target audience and their voice, identify a piece or two of their current copy you feel you could write better. Rewrite it. Then edit and polish it until you are proud to put your name on it.
- Send it to them with a well-crafted cover explaining that you are willing to give them the copy at no charge
to either update their website or use in an A/B test with the hopes that if they
like it, they will hire you to write more.
NOTE: Even better if you can make an appointment and present it in person.
- Follow up.
- Return to Step 1 and repeat.
This exercise has 3 primary benefits to a copywriter who is new to the craft:
- It's a framework for practice. Practice in researching/understanding businesses and their customers. Practice writing copy. Practice selling. Practice working with established businesses.
- It's a portfolio builder. There's nothing wrong with spec copy in a portfolio.
- It can generate paying clients.