Free SEO Training

Understanding Search Engine Marketing (SEO) is a requirement in today's marketing world. 

To fine-tune your understanding, there are a number of resources available. Some you open your wallet for. Some are free.

Before investing in an SEO course consider accessing free resources to help advance your basic knowledge and skills. This foundation will help you decide, based on your career focus, where to best spend your budget: SEO training, SEO tools, SEO consulting, or elsewhere.

Here are 27 free courses/articles/exercises to consider:

 

SEO Certification Course - https://academy.hubspot.com/courses/seo-training?library=true 

On-Page and Technical SEO Course - https://www.semrush.com/academy/courses/on-page-and-technical-seo-course

SEO Fundamentals Course - https://www.semrush.com/academy/courses/seo-fundamentals-course-with-greg-gifford

SEO Toolkit - https://www.semrush.com/academy/courses/seo-toolkit-course

SEO Training Course - https://ahrefs.com/academy/seo-training-course  

  

The One-Hour Guide to SEO - https://moz.com/learn/seo/one-hour-guide-to-seo\

Quickstart Guide to SEO - https://moz.com/beginners-guide-to-seo/quick-start-guide  

30 Days of SEO - https://academy.moz.com/30-days-of-seo

SEO Basics - https://www.thehoth.com/learn/seo/basics/

Keyword Research - https://www.thehoth.com/learn/seo/keyword-research/

On-Page SEO Optimization - https://www.thehoth.com/learn/seo/on-page-seo/

Link Building - https://www.thehoth.com/learn/seo/link-building/

Advanced SEO - https://www.thehoth.com/learn/seo/advanced/ 

The Ultimate Local SEO Guide - https://www.thehoth.com/learn/local/seo/  

 

Free SEO training - https://yoast.com/academy/free-seo-training-seo-for-beginners/

 

The Ultimate Guide to SEO Content Writing - https://www.awai.com/seo-content-writing/

 

SEO Training Course - https://www.udemy.com/course/whiteboard-seo/

SEO Training - https://www.udemy.com/course/search-engine-optimization-for-business/

SEO Tutorial for Beginners - https://www.udemy.com/course/seo-tutorial/

SEO Basics - https://www.udemy.com/course/what-is-seo/  

Advanced SEO - https://www.udemy.com/course/learn-advanced-seo-from-scratch/  

SEO Writing Masterclass - https://surferseo.com/academy/seo-writing-masterclass/

Search Engine Optimization (SEO) Specialization - https://www.coursera.org/specializations/seo

Advanced Search Engine Optimization Strategies - https://www.coursera.org/learn/seo-strategies

 

Website Performance Optimization by Google - https://www.udacity.com/course/website-performance-optimization--ud884

SEO Mini-Course - https://www.clickminded.com/mc-registration-seo-keyword-strategy-2/

 

SEO Unlocked - https://www.youtube.com/watch?v=Q_lySNxCag0

 

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A FINAL THOUGHT

Outside the Google inner circle, nobody really knows how the Google search algorithm works.

There are, however, actions that can be taken to maximize content for search based on experience and the hints that Google divulges about how to stay on its good side.

These factors focus on meaning and intent, relevance, context, and quality. And technical factors such as load time.

Strong writing combined with solid SEO can make a noticeable difference in  ranking, and thus  readership and traffic.

The primary focus is always to give the searcher what they are searching for … with a little friction as possible … in a way that is easy to digest and understand.

And to do that better than the competitors’ offerings do.

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More Resources:

18 Free Copywriting Courses

17 Books Writers Must Read

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What you get out of any training, free or paid for,
is based on the commitment (time, attention, practice, etc.) 
you put into that training.

Education without action is entertainment.

You can take all the courses and read all the books,
but if you don't put that information into practice,
you're not going to get where you want to go.

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 I am not affiliated with or compensated by any of these courses/books/guides/articles/exercises, their authors, websites, or corporate entities. They are not listed in any particular order.