Thursday, December 1, 2022

Why Punctuation is Important


Punctuation is Important


An apology or a declaration?

I’m sorry; I love you.

I’m sorry I love you.


A fun learning activity or horrific crime?

We’re going to learn to cut and paste, kids!

We’re going to learn to cut and paste kids.


A difference of $95.

Twenty-five dollar bills. 

Twenty five-dollar bills. 


Is it all about him or her?

A woman: without her, man is nothing.

A woman without her man is nothing.


Wholesome observation or admission of odd eating habits?

I take great pleasure in eating my dog and my plants. 

I take great pleasure in eating, my dog, and my plants.


Something you expect to see in a restaurant or something you never want to see anywhere?

Man eating chicken.  
 
Man-eating chicken


Here's an Apple ad that recalls the silliness above, but uses an intentional misplacement of punctuation to masterfully focus on a key differentiator:


Apple MacBook Ad: Light. Years Ahead.










No comments:

Post a Comment

Why Going Freelance Might Not Be the Best Fit for Every Marketing Writer

Freelance work is often touted as the ultimate dream for marketing writers.  The promise of flexible hours, being your own boss, taking ho...