Don’t make 'em dig through a word salad to find the steak.
Nobody’s showing up for the garnish; they came hungry for
the meat.
Keep your message lean and properly seasoned, or your
audience will drop their fork and head for somebody else’s drive-thru.
When in the groove, my fingers fly and writing appears on my monitor like the three lines above … when all I’m trying to communicate is: If you’ve got something to say, say it simply and directly.
Then, when I review it, I question whether I should’ve just
stuck with the simple statement or if my “voice” makes it more interesting and
memorable.
Typically, I can’t answer that question so I stick with the
original direction, arguing there’s more “me” in it … but the question
never feels properly answered.
Is it overthinking? Yes.
Is it imposter syndrome? Probably.
Will I ever move past this
inner uncertainty? Doubtful.

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