AI can make you prolific

 

With AI, your company can product an unlimited supply of content.

Twelve blog posts before breakfast, 47 social posts by lunch, and an AI-generated image of a middle-aged guy in a tie pointing at a graph while a small purposefully diverse group else nods approvingly.

The machines will keep producing and we’ll keep publishing. But people will still have the same old brains … we’ll scroll past most of it.

In terms of content consumption, humans have never been particularly attracted by volume. We notice what feels familiar, useful, surprising, or unmistakably “someone”.

Yes, AI is making the act of producing something remarkably easy. But it hasn’t made the act of being remembered any easier.

In fact, it may have made it harder. When everyone can produce polished writing, beautiful images, clever campaigns, and reasonably convincing thought leadership, “good” starts becoming the wallpaper of the internet.

Competence stops being distinctive when everyone is competent.

So it’s time to stop asking “How much content can we make?” and ask “Could someone recognize our content if appeared without our logo?

Maybe it’s a phrase. A visual style. A peculiar way of looking at the world. An observation about customers that sounds so obvious afterward you wonder why nobody said it before. Something with fingerprints.

Yes, AI can make you prolific … but prolific is not the same as memorable.

And I’d rather be the thing someone remembers tomorrow than the thing an algorithm produced a couple of dozen times while you were sipping your morning coffee.