Friday, December 23, 2022

'til Monday

Leaving the office on Friday


How many times, when passing through the exit door on a Friday, have you raised an arm in a brief salute and said, "Have a great weekend, everybody."?

More than once, I'd venture.

Andrew Joliffe, offers his meaning behind that moment as only he, a world-class copywriter, could:

A decent weekend to everyone. 

I mean everyone. 

Sisters, dads, friends, colleagues, lovers, exes and old foes. Everyone I know, wish I knew and still never will. Everyone who believes,  considers and, above all, listens. Thanks. 

The dazzlers, the dainty, the dippy and downright dandy. The hopers, survivors and scrapers-by. The triers, the never-stop-tryers and the try-once-mores. The ice-cream makers, the glassblowers and the carpet-cleaners. 

The girl at the checkout, the guy up the pylon, the kid up to no bloody good, the couple in the queue. Those who love, or just so want to. The fighters and the fought. The sweltering, the freezing, the lost and the windswept. 

The captain and the sailor and the rest of the crew. The folks holding, this very second, a hope, a wood-plane, a scalpel, a magic marker, a mouse, a bed-pan, an icing gun, a riot shield or just a hand.

The people who write briefs, and those who have a go. 

Everyone who’s ever done me proud, or even done me over. Even those Belgian rogues who still owe me that 8.5K. Yes, you. 

The absolute best to you all.


______________________________________ 


Andrew Joliffe
Andrew Joliffe

"I’m a freelance anglophone copywriter based in Italy. With me come 28 years of experience in the form of ads, strategies, thought starters, content, posts, brand platforms, manifestos and copy.

"Some of those have won prizes in Cannes, Paris and New York, but more importantly I still adore writing them. More than ever. Talent might get you work, but only love makes it shine."



Thursday, December 15, 2022

The next hour was 3 hours long

The 25 Best Raymond Chandler Quotes

Raymond Chandler was a master of the metaphor, the simile, and creating word pictures. 

Writers can learn a thing or two reading his books, so ...

Do yourself a favor and pick up a copy of The Big Sleep or The Long Goodbye or The High Window or The Little Sister or  The Lady in the Lake or Farewell, My Lovely and dive in.

Here are some lines from those books to inform and inspire your writing and to get you excited about reading (or rereading) one of Chandler's books.


“She smelled the way the Taj Mahal looks by moonlight.”

 

“I went out the kitchen to make coffee - yards of coffee. Rich, strong, bitter, boiling hot, ruthless, depraved. The life blood of tired men.”

 

“I was as empty of life as a scarecrow's pockets.”


“I’m an occasional drinker, the kind of guy who goes out for a beer and wakes up in Singapore with a full beard.” 

 

“The next hour was three hours long.”

 

“She tried to keep a cute little smile on her face but her face was too tired to be bothered.”

 

“All she did was take her hand out of her bag, with a gun in it. All she did was point it at me and smile. All I did was nothing.”

 

“The subject was as easy to spot as a kangaroo in a dinner jacket.”

 

“Her whole body shivered and her face fell apart like a bride’s pie crust. She put it together again slowly, as if lifting a great weight, by sheer will power. The smile came back, with a couple of corners badly bent.”

 

“The room was empty. It was full of silence and the memory of a nice perfume.”

 

“There are places where cops are not hated, Captain. But in those places you wouldn't be a cop.”

 

“The voice on the telephone seemed to be sharp and peremptory, but I didn't hear too well what it said, partly because I was only half awake and partly because I was holding the receiver upside down.”

 

“She poured us some more Scotch. It didn't seem to affect her any more than water affects Boulder Dam.”

 

“A occasional whiff of his personality drifted back to me.”

 

“She brought the glass over. Bubbles rose in it like false hopes.”

 

“It was a nice walk, if you like grunting.”


“I smelled of gin. Not just casually, as if I had taken four or five drinks of a winter morning to get out of bed on, but as if the Pacific Ocean was pure gin and I had nosedived off the boat deck. The gin was in my hair and eyebrows, on my chin and under my chin. It was on my shirt. I smelled like dead toads.” 


“It seemed like a nice neighborhood to have bad habit in."

 

"Hair like steel wool grew far back on his head and gave him a domed brown forehead that might at careless glance seemed a dwelling place for brains.”


"From 30 feet away she looked like a lot of class. From 10 feet away she looked like something made up to be seen from 30 feet away." 

 

“He breathed like an old Ford with a leaky head gasket.”

 

“The minutes went by on tiptoe, with their fingers to their lips.”

 

“Overhead the rain still pounded, with a remote sound, as if it was somebody else's rain.”

 

“You mean something happened to him?” Her voice faded off into sort of a sad whisper, like a mortician asking for a down payment.”


"Dead men are heavier than broken hearts." 


"He looked about as inconspicuous as a tarantula on a slice of angel food cake." 

 

"If I had a razor, I'd cut your throat — just to see what ran out of it."

 

"Under the thinning fog the surf curled and creamed, almost without sound, like a thought trying to form itself on the edge of consciousness."

 

"It was a blonde. A blonde to make a bishop kick a hole in a stained-glass window."

 

“A few locks of dry white hair clung to his scalp, like wild flowers fighting for life on a bare rock.”

 

“Neither of the two people in the room paid any attention to the way I came in, although only one of them was dead."

 

"His office had the musty smell of years of routine.”


“Time makes everything mean and shabby and wrinkled. The tragedy of life, Howard, is not that the beautiful things die young, but that they grow old and mean.”


_________________________


Addendum A


When thinking about Raymond Chandler and his protagonist Philip Marlowe, I'm reminded that, according to Roger Rosenblatt, all writers are mystery writers.

All writers are mystery writers. 

We may not employ detectives in our work, but as seekers of guilty parties, we can identify with Nick Charles, Sam Spade, Lew Archer, Miss Marple and the rest. 

Like them, we muck about in a world studded with clues, neck-deep in motives. Like them, we falter in our investigations and follow wrong leads. 

We are foolhardy, preposterous, nosy, irritating. No one wants us around. We work alone, yet like Sam Spade, we operate within a tradition of our own, of which we are respectfully aware. 

Write and you are in the company of all who have written before you. Only when we have finished a piece of work do we know true shamus loneliness, realizing that the chase is over and that no one has been watching us but us.




Addendum B


Raymond Chandler's rules for writers:

The important thing is that there should be a space of time, say four hours a day at the least, when a professional writer doesn’t do anything but write. He doesn’t have to write, and if he doesn’t feel like it, he shouldn’t try. He can look out the window or stand on his head or writhe on the floor. But he is not to do any other positive thing, not read, write letters, glance at magazines, or write checks. Either write or nothing…. I find it works. 

Two very simple rules, a: you don’t have to write. b: you can’t do anything else. The rest comes of itself.




 

Wednesday, December 7, 2022

Career Advice

Career advice for copywriters & content writers
 

Oops. 


I gave the wrong advice.

A new copywriter asked me for career advice.

So I offered some sage wisdom about becoming a better copywriter. 

I felt good about the guidance I had provided, until I heard the response: "I was hoping for career advice. Not advice on how to improve my copywriting." 

Oops.


So, this was my second attempt:


Live your life, not someone else's.

Find a job you enjoy.

Do what you say you'll do.

Venture outside of your comfort zone.

If you need help, ask for it.

Be a lifelong learner.

Embrace failure.

Search for the value in feedback and criticism.

Cultivate perseverance.

Be willing to sacrifice some things to build the career you want.

Don't settle.

Learn to work with people you wouldn't socialize with.

Be a team player.  
 
Realize that planning without executing is a waste of time. 
 
Don’t confuse being busy with being productive. 
 
Understand that your skills are important, but your attitude is critical. 
 
Accept that FOMO kills your ability to focus. 
 
Know that your personal brand can get you into rooms your degree can’t. 

Don’t rely on motivation, discipline is more important.

Understand that habits drive both success and failure, develop good ones 

Don't be afraid to speak up. 

Set realistic goals.

Work harder than those around you.

Let go of perfection.

Don’t be sidetracked by unexpected inconveniences.

See opportunity in chaos. 

Identify and use your strengths.

Be confident, yet humble.

Understand that your job doesn't define you. Your self-identity is about who you are as a person. What you do for work is only a piece of your life.

 

PS When opportunity presents itself, go for it. It might not work out, but maybe seeing if it does will be the best adventure ever.








Thursday, December 1, 2022

Why Punctuation is Important


Punctuation is Important


An apology or a declaration?

I’m sorry; I love you.

I’m sorry I love you.


A fun learning activity or horrific crime?

We’re going to learn to cut and paste, kids!

We’re going to learn to cut and paste kids.


A difference of $95.

Twenty-five dollar bills. 

Twenty five-dollar bills. 


Is it all about him or her?

A woman: without her, man is nothing.

A woman without her man is nothing.


Wholesome observation or admission of odd eating habits?

I take great pleasure in eating my dog and my plants. 

I take great pleasure in eating, my dog, and my plants.


Something you expect to see in a restaurant or something you never want to see anywhere?

Man eating chicken.  
 
Man-eating chicken


Here's an Apple ad that recalls the silliness above, but uses an intentional misplacement of punctuation to masterfully focus on a key differentiator:


Apple MacBook Ad: Light. Years Ahead.










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