Tuesday, March 31, 2026

A Couple of Classic Stories

There are a bunch of classic stories that have circulated around the advertising community for years. 

One of my favorites involved Donald Trump:

When Donald Trump launched Trump Shuttle in 1989, he hired Chiat/Day, the hottest ad agency at the time, to create the ads. They delivered their signature bold, creative work, but Trump hated it.

Trump fired off an angry letter on his gold-embossed letterhead. Jay Chiat simply sent it back with a handwritten note: "Donald, I thought you should know that some lunatic has stolen your stationery."

Trump fired them the next day.

Donald Trump - Trump Shuttle

And here's one specifically for the copywriters:

A client once hired a renowned copywriter, then proceeded to rewrite all their work. When the client joked, "I guess I'm just a frustrated copywriter," the writer shot back: "No, I'm a frustrated copywriter. You're an asshole."

 


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