The Power of the Unexpected

The unexpected can capture attention and arouse curiosity.

Here is one of my favorite recent examples:

It got me thinking of how well the embodiment of slow (turtle) has been presented in a surprising manner (fast) to capture your attention, your curiosity, and your imagination.

Like Gary the Turtle, spokesreptile for Homebase:

This animated turtle (for HCG Diet Universe) certainly grabs you by the eyeballs:

Of course, turtles don't have to be fast to grab our attention, like Sheldon, the grumpy turtle who doesn't approve of the "new" pistachio product/campaign:

Geico has gone there, too:

Comcast used the Slowskys to highlight their fast internet speed with the unexpected twist of presenting a couple who prefers slow speed internet:

Aardman and Greenpeace dropped the comedy aspect when they teamed up to personify turtles in an animated film about the plight of the world’s oceans.

Sorta strayed off theme and focused on turtles, but it doesn't change the primary message: 

Wanna get attention for your product/service? Consider employing the power of the unexpected.