ChatGPT vs 10 of the Best Copywriters of All Time

After posting How to Use a Copywriting Framework with AI, I started thinking about other ways to approach ChatGPT with copywriting assignments. 

For this exercise I chose 10 of the most successful and celebrated copywriters of all time and asked ChatGPT to write in their style. The prompts and the unedited responses follow.

Ogilvy, Bird, Sugarman, Halbert, Bly, Makepeace, Kennedy, Hopkins, Burnett, Schwartz

Act like David Ogilvy and write a short piece of advertising copy to accompany a photo of a man wearing Scottstyle wrinkle free pants

Picture this: you're a busy man, constantly on the move, but you still want to look sharp and professional. Well, my friend, Scottstyle wrinkle-free pants have got you covered.

Crafted from the finest materials, these pants resist wrinkles like a champ. Say goodbye to tedious ironing sessions and hello to effortless style. And just take a look at the gentleman in this photograph - a true example of sophistication and class.

Scottstyle understands that your time is precious, which is why their pants require minimal maintenance while still looking impeccable. Whether you're headed to a business meeting or a night out with friends, these wrinkle-free pants will keep you looking polished and feeling comfortable.

So why settle for anything less? Invest in Scottstyle wrinkle-free pants and experience the difference for yourself. Because when you look good, you feel good, and that's what sets you apart from the rest.

 

Act like Drayton Bird and write a short piece of advertising copy to accompany a photo of a man wearing Scottstyle wrinkle free pants

Greetings,

I want to talk to you about a problem that many men face - the inconvenience of wrinkled clothing. It's frustrating, time-consuming, and can make you look unprofessional. Fortunately, Scottstyle wrinkle-free pants offer a solution.

Made with high-quality materials, these pants are designed to resist wrinkles, ensuring you always look your best. Just take a look at the man in this photograph. He's wearing Scottstyle pants and he looks confident, relaxed, and wrinkle-free.

But let me be clear, Scottstyle pants are not just a convenience, they're an investment in your image. You'll exude an air of competence and sophistication that can't be matched by any other pants on the market.

So don't let wrinkled clothing hold you back. Invest in Scottstyle wrinkle-free pants and elevate your style to the next level. Your time is valuable and your appearance is important - make the smart choice and choose Scottstyle.

 

Act like Joe Sugarman and write a short piece of advertising copy to accompany a photo of a man wearing Scottstyle wrinkle free pants

Ladies and gentlemen,

When it comes to clothing, it's not just about looking good - it's about feeling good too. And that's where Scottstyle wrinkle-free pants come in.

Made with the highest quality materials, these pants are not just stylish, they're also incredibly comfortable. And with their wrinkle-resistant fabric, you'll look just as sharp at the end of the day as you did when you first put them on.

Take a look at the gentleman in this photo - he's wearing Scottstyle pants and he's radiating confidence and sophistication. And with Scottstyle, you can too.

Whether you're a business executive, a creative professional, or just a man who wants to look his best, Scottstyle pants are the perfect addition to your wardrobe. They're easy to care for, comfortable to wear, and guaranteed to make you look and feel your best.

So what are you waiting for? Invest in Scottstyle wrinkle-free pants today and discover the difference for yourself. You won't regret it.

 

Act like Gary Halbert and write a short piece of advertising copy to accompany a photo of a man wearing Scottstyle wrinkle free pants

Dear friend,

Let me ask you a question: Do you want to look sharp and put together without spending hours ironing your clothes?

Introducing Scottstyle wrinkle-free pants - the perfect solution for the busy man on-the-go. These pants are made with high-quality materials that resist wrinkles, so you can look your best no matter where your day takes you.

And don't just take our word for it - just look at the man in the photo. He's wearing Scottstyle pants, and he looks confident, stylish, and wrinkle-free.

Whether you're headed to the office, a business meeting, or a night out on the town, Scottstyle pants will keep you looking sharp and feeling comfortable all day long.

So don't waste another minute ironing your pants - get Scottstyle wrinkle-free pants today and experience the ultimate in style and convenience.

 

Act like Bob Bly and write a short piece of advertising copy to accompany a photo of a man wearing Scottstyle wrinkle free pants

Attention busy professionals:

Are you tired of wrestling with your clothes every morning, trying to get them to look presentable? Do you feel like your wardrobe is holding you back from achieving your full potential in the workplace?

Introducing Scottstyle wrinkle-free pants - the ultimate solution for the modern man on-the-go. Made from premium materials, these pants resist wrinkles like no other, ensuring you always look sharp and polished, no matter how hectic your day gets.

Take a look at the gentleman in this photograph. He's wearing Scottstyle pants and he looks confident, successful, and well-dressed. And you can too.

Don't waste your time or your money on inferior clothing. Scottstyle pants are the investment you need to take your career to the next level. With their impeccable quality and unbeatable wrinkle-resistance, you'll look and feel your best every day.

So why wait? Order your Scottstyle wrinkle-free pants today and experience the difference for yourself. You won't be disappointed.

 

Act like Clayton Makepeace and write a short piece of advertising copy to accompany a photo of a man wearing Scottstyle wrinkle free pants

Attention all sharp-dressed men!

Are you tired of struggling with wrinkled pants every morning? Do you wish there was a solution that could help you look your best without the hassle?

Enter Scottstyle wrinkle-free pants - the ultimate solution for the modern man who demands both style and convenience. Made with the highest quality materials, these pants are engineered to resist wrinkles, ensuring you always look polished and put together, no matter how busy your day gets.

Just take a look at the gentleman in this photo - he's wearing Scottstyle pants and he looks like a million bucks. With their sleek design and wrinkle-resistant fabric, these pants are the perfect addition to any man's wardrobe.

So why settle for anything less than the best? Upgrade your style game with Scottstyle wrinkle-free pants and experience the ultimate in comfort, convenience, and confidence. Your wardrobe (and your mirror) will thank you for it.

 

Act like Dan Kennedy and write a short piece of advertising copy to accompany a photo of a man wearing Scottstyle wrinkle free pants

Attention all entrepreneurs and business owners!

Are you tired of looking disheveled and unprofessional in wrinkled pants? Do you want to make a better impression on clients and colleagues alike?

Look no further than Scottstyle wrinkle-free pants - the perfect solution for the savvy business man. These pants are made with the highest quality materials and designed to resist wrinkles, ensuring you always look sharp and put-together, even during your busiest days.

Take a look at the gentleman in this photo - he's wearing Scottstyle pants and he looks like he means business. With their unbeatable quality and wrinkle-resistance, these pants are the perfect addition to any entrepreneur's wardrobe.

So if you want to make a lasting impression and take your business to the next level, invest in Scottstyle wrinkle-free pants today. Because when it comes to success, looking the part is half the battle.

 

 Act like Claude Hopkins and write a short piece of advertising copy to accompany a photo of a man wearing Scottstyle wrinkle free pants

Attention, all men who care about their appearance!

Are you tired of spending hours ironing your pants, only to have them wrinkle again the moment you sit down? Do you want to look your best without the hassle of high-maintenance clothing?

Introducing Scottstyle wrinkle-free pants - the breakthrough in men's fashion that will change the way you dress forever. Made with the highest quality materials, these pants are engineered to resist wrinkles, ensuring you always look crisp, clean, and well-dressed.

Just take a look at the gentleman in this photo - he's wearing Scottstyle pants and he looks like a man who knows how to take care of himself. With their modern design and unbeatable wrinkle-resistance, these pants are the perfect addition to any man's wardrobe.

So if you want to save time, money, and effort, invest in Scottstyle wrinkle-free pants today. Your mirror (and your sanity) will thank you for it. Don't wait - order now and experience the difference for yourself!

 

Act like Leo Burnett and write a short piece of advertising copy to accompany a photo of a man wearing Scottstyle wrinkle free pants

Attention gentlemen,

In the world of fashion, nothing beats the feeling of confidence that comes with wearing well-made, wrinkle-free pants. And that's exactly what you get with Scottstyle - the brand that embodies quality, style, and sophistication.

Take a look at the gentleman in this photo - he's wearing Scottstyle pants and he exudes an effortless sense of style and class. With their timeless design and wrinkle-resistant fabric, these pants are the perfect choice for any occasion, whether it's a business meeting, a night out on the town, or a weekend getaway.

So if you're ready to elevate your wardrobe and show the world what it means to dress with style and grace, look no further than Scottstyle wrinkle-free pants. Invest in quality, invest in style, invest in Scottstyle. You won't regret it.

  

Act like Eugene Schwartz and write a short piece of advertising copy to accompany a photo of a man wearing Scottstyle wrinkle free pants

Gentlemen, do you ever feel like your wardrobe is holding you back from success? Are you tired of wasting valuable time and energy ironing out wrinkles in your pants, only to see them reappear moments later?

With Scottstyle wrinkle-free pants, you can say goodbye to these problems forever. Made with the finest materials and designed for maximum comfort and durability, these pants will revolutionize the way you dress and how you feel about yourself.

Take a look at the man in this photo - he's wearing Scottstyle pants and exudes confidence, style, and success. With their sleek design and wrinkle-resistant fabric, these pants are the ultimate choice for the modern man who demands the best in fashion and functionality.

So don't wait any longer to upgrade your wardrobe and your life. Invest in Scottstyle wrinkle-free pants today and experience the confidence and success that come with dressing for success. You won't regret it.

Of course, every ad needs a headline, so I prompted ChatGPT 10 more times.

Prompt: Act like [insert copywriter here] and write a headline for an advertisement for Scottstyle wrinkle free pants the ad will feature this headline, a photo of a man wearing Scottstyle wrinkle free pants and a small block of copy suggesting that men consider wearing and buying Scottstyle wrinkle free pants

David Ogilvy: "Scottstyle Wrinkle-Free Pants: The Ultimate Solution for the Discerning Gentleman"

Drayton Bird: "Say Goodbye to Wrinkled Pants and Hello to Style with Scottstyle Wrinkle-Free Pants"

Joe Sugarman: "Discover the Secret to Always Looking Your Best with Scottstyle Wrinkle-Free Pants"

Gary Halbert: "Attention Men: Say Goodbye to Wrinkled Pants and Hello to Confident Style with Scottstyle Wrinkle-Free Pants!"

Bob Bly: "Look Sharp and Stay Comfortable All Day Long with Scottstyle Wrinkle-Free Pants"

Clayton Makepeace: "Transform Your Image with Scottstyle Wrinkle-Free Pants - The Ultimate Solution for the Modern Man"

Dan Kennedy: "Upgrade Your Style and Comfort Game with Scottstyle Wrinkle-Free Pants - the Ultimate Wardrobe Essential"

Claude Hopkins: "Get the Polished Look You Deserve with Scottstyle Wrinkle-Free Pants - the Trusted Choice for Discerning Men"

Leo Burnett: "Stay Sharp All Day with Scottstyle Wrinkle-Free Pants - The Pants That Keep Up With Your Busy Life"

Eugene Schwartz: "Get the Perfect Look Every Time with Scottstyle Wrinkle-Free Pants - The Secret to Looking Your Best, No Matter What"

So ... what do you think?

Are you going to ask ChatGPT to write copy in the style of a legend?

_________________________

If you're interested in how other folks reacted to this,

check out the comments it got when posted on LinkedIn

... among other feedback, you'll see reactions to
the unbalanced list of copywriting legends 

(they're all old white guys).

The (Near) Endless Edit

39?

47?

In a 1958 interview Ernest Hemingway said that the final words of his wartime masterpiece, A Farewell to Arms, were rewritten “39 times before I was satisfied.”

Studies of manuscripts at the Ernest Hemingway Collection at the John F. Kennedy Presidential Library and Museum have found 47 variations.*

Hemingway was not alone.

• Walt Whitman was working on yet another version of Leaves of Grass when he died (after 9 editions, what began as a slim book of 12 poems was a thick book of almost 400).
   
• Before deciding on The Great Gatsby, F. Scott Fitzgerald retitled his manuscript many times, including: Trimalchio in West Egg and Among Ash-Heaps and Millionaires and Gold-Hatted Gatsby and Under the Red, White, and Blue and The High-Bouncing Lover.
  
  
• Leo Tolstoy, rewrote the whole of War and Peace seven times

Ernest Hemingway - Leo Tolstoy - Walt Whitman - F. Scott Fitzerald

I wonder how geniuses know when a piece is finished ... it seems to me the answer is either:

1. They are never truly finished.

2. That's why they are geniuses.

 

Let's let some geniuses, such as  Leonardo da Vinci, Roald Dahl, Claude Monet, and Kurt Vonnegut, weigh in on the subject:

 

"I would write a book, or a short story, at least three times–once to understand it, the second time to improve the prose, and a third to compel it to say what it still must say." – Bernard Malamud

 

“A painting that is well composed is half finished.” – Pierre Bonnard

 

"Books aren’t written – they’re rewritten. Including your own. It is one of the hardest things to accept, especially after the seventh rewrite hasn’t quite done it." – Michael Crichton

 

“In painting, the gravest immorality is to try to finish what isn’t well begun. But a picture that is well begun may be left off at any point. Look at Cezanne’s water colours!” – Matthew Smith

 

“Art is never finished, only abandoned.” – Leonardo da Vinci

 

"I’m all for the scissors. I believe more in the scissors than I do in the pencil." – Truman Capote

 

“The extreme proposition on which Giacometti based all his mature work was that no reality… could ever be shared. This is why he believed it impossible for a work to be finished. This is why the content of any work is not the nature of the figure or head portrayed but the incomplete history of him staring at it.” – John Berger

 

"By the time I am nearing the end of a story, the first part will have been reread and altered and corrected at least one hundred and fifty times. I am suspicious of both facility and speed. Good writing is essentially rewriting. I am positive of this." – Roald Dahl

 

"The painting is complete when the idea is obliterated." – Georges Braque

 

“To finish a work? To finish a picture? What nonsense! To finish it means to be through with it, to kill it, to rid it of its soul, to give it its final blow the coup de grace for the painter as well as for the picture.” – Pablo Picasso

 

“A finished work is exactly that, requires resurrection.” – John Cage

 

“When something is finished, that means it’s dead, doesn’t it? I believe in everlastingness. I never finish a painting – I just stop working on it for a while.” – Arshile Gork

 

"Put down everything that comes into your head and then you’re a writer. But an author is one who can judge his own stuff’s worth, without pity, and destroy most of it." –  Sidonie-Gabrielle Colette

 

“That’s the terrible thing: the more one works on a picture, the more impossible it becomes to finish it.” – Alberto Giacometti

 

“Each painting has its own way of evolving. When the painting is finished, the subject reveals itself.” – William Baziotes

 

"Writing is rewriting. A writer must learn to deepen characters, trim writing, intensify scenes. To fall in love with the first draft to the point where one cannot change it is to greatly enhance the prospects of never publishing." – Richard North Patterson

 

“Perhaps the sketch of a work is so pleasing because everyone can finish it as he chooses.” – Eugene Delacroix

 

"Writing and rewriting are a constant search for what it is one is saying." – John Updike

 

“How do you complete a painting, really? There are paintings by so many different artists that are interesting precisely because they haven’t really been completed.” – Peter Doig

 

“Do not finish your work too much. An impression is not sufficiently durable for its first freshness to survive a belated search for infinite detail; in this way you let the lava grow cool…” – Paul Gauguin

 

“When you’ve just done it, you’re not sure. But when you’ve sat with it for a couple of hours and you don’t want to do anything more to it, that’s a great feeling. It can stand on its own two feet.” – Damien Hirst

 

“It is difficult to stop in time because one gets carried away. But I have that strength; it is the only strength I have.” – Claude Monet

 

“I always work out of uncertainty, but when a painting’s finished it becomes a fixed idea, apparently a final statement. In time though, uncertainty returns… your thought process goes on.” – Georg Baselitz

 

“At the end of the day, the only thing that counts is your insight, your reaction, and the way you convey your feeling towards the subject.” – Alvaro Castagnet

 

"Rewriting is the essence of writing well – where the game is won or lost." – William Zinsser

 

"I have rewritten–often several times–every word I have ever published. My pencils outlast their erasers." – Vladimir Nabokov

 

“One always has to spoil a picture a little bit in order to finish it.” – Eugene Delacroix

 

"More than a half, maybe as much as two-thirds of my life as a writer is rewriting. I wouldn’t say I have a talent that’s special. It strikes me that I have an unusual kind of stamina." – John Irving

 

“A painting is complete when it has the shadows of a god.” – Rembrandt

 

"Reread, rewrite, reread, rewrite. If it still doesn’t work, throw it away." – Helen Dunmore

 

“I never think I have finished a nude until I think I could pinch it.” – Pierre-Auguste Renoir

 

"Your eloquence should be the servant of the ideas in your head. Your rule might be this: If a sentence, no matter how excellent, does not illuminate your subject in some new and useful way, scratch it out." – Kurt Vonnegut

 

“How do you know when you’ve finished a painting? How do you know when you’re finished making love?” – Jackson Pollock

 

"There is a difference between a book of two hundred pages from the very beginning, and a book of two hundred pages which is the result of an original eight hundred pages. The six hundred are there. Only you don’t see them." – Elie Wiesel

 

_________________________

 

*Why write so many endings? Hemingway told The Paris Review's George Plimpton that he was [g]etting the words right."

Reporting on a special 2012 edition of A Farewell to Arms that included all 47 endings, the New York Times reported that the alternate conclusions ranged in length "from a short sentence to several paragraphs." 

In No. 1, “The Nada Ending,” Hemingway wrote, “That is all there is to the story. Catherine died and you will die and I will die and that is all I can promise you.” 

The “Live-Baby Ending,” listed as No. 7, concludes,“There is no end except death and birth is the only beginning.” 

And in No. 34, the “Fitzgerald ending,” suggested by Hemingway’s friend F. Scott Fitzgerald, Hemingway wrote that the world “breaks everyone,” and those “it does not break it kills.” “It kills the very good and very gentle and the very brave impartially,” he wrote. “If you are none of these you can be sure it will kill you too but there will be no special hurry.”

_________________________

How to Use a Copywriting Framework with AI

Among the tools for writing copy you have at your disposal are:

Copywriting Frameworks, such as AIDA (Attention-Interest-Desire-Action), PAS (Problem, Agitate, Solution), and BAB: (Before, After, Bridge)

Artificial Intelligence large language models, such as ChatGPT 

Lets explore how we can use them together. For our example we’ll use wrinkle-resistant men's pants.

The Basics

Before we take it up a notch, we’ll start with the basics. Here is the prompt followed by the response from ChatGPT (no editing):

Prompt: Write sales copy for a new brand of no-iron, wrinkle-resistant men's pants: Scottstyle

Copy: Introducing Scottstyle - the revolutionary new brand of no-iron, wrinkle-resistant men's pants that will change the way you dress forever!

Say goodbye to the hassle of ironing and the frustration of creased pants, because Scottstyle pants are designed to stay wrinkle-free all day long. Made from high-quality materials and expertly crafted to ensure the perfect fit, these pants are the ultimate combination of style and comfort.

Whether you're heading to the office, going out for a night on the town, or just running errands around town, Scottstyle pants will keep you looking and feeling your best. And with a range of colors and styles to choose from, you're sure to find the perfect pair to suit your unique sense of style.

But that's not all - Scottstyle pants are also incredibly durable, ensuring that they'll look great and perform well for years to come. And with their easy-care, no-iron design, you can spend less time worrying about your clothes and more time focusing on the things that matter most.

So if you're ready to experience the ultimate in style, comfort, and convenience, try Scottstyle pants today. Your wardrobe - and your life - will never be the same!

Next Level

Now let’s try it with the copy framework AIDA: Attention-Interest-Desire-Action.

Prompt: Write sales copy for a new brand of no-iron, wrinkle-resistant men's pants: Scottstyle using the copy framework AIDA: Attention-Interest-Desire-Action

Copy: Attention: Are you tired of wrinkled, creased pants that require hours of ironing? Introducing Scottstyle - the brand new line of no-iron, wrinkle-resistant men's pants that will change the way you think about dressing!

Interest: Made from high-quality materials and expertly crafted to ensure the perfect fit, Scottstyle pants are designed to stay wrinkle-free all day long. With a range of colors and styles to choose from, you're sure to find the perfect pair to suit your unique sense of style. Plus, these pants are incredibly durable, ensuring that they'll look great and perform well for years to come.

Desire: Imagine having a wardrobe filled with pants that always look perfect, no matter how long you wear them. Imagine the convenience of never having to worry about ironing or dealing with creases again. With Scottstyle pants, this dream can become a reality. You'll look and feel your best, no matter what the day brings.

Action: Don't wait any longer to upgrade your wardrobe - try Scottstyle pants today! With their easy-care, no-iron design, you can spend less time worrying about your clothes and more time focusing on the things that matter most. Order now and experience the ultimate in style, comfort, and convenience. Your life - and your wardrobe - will thank you!

 

Taking It Up a Notch

We’re getting some useable stuff, but now we’re going to write a series of prompts that break the framework into its components:

We'll start with a headline for Attention.

Prompt: Write 5 attention grabbing headlines for Scottstyle, new brand of no-iron, wrinkle-resistant men's pants

Copy: Say Goodbye to Ironing Forever: Try Scottstyle No-Iron Pants Now!

Look Sharp All Day Long with Scottstyle's Wrinkle-Resistant Pants!

Ready for Anything: Scottstyle Pants Keep You Looking Your Best!

The Ultimate in Convenience and Style: Scottstyle's No-Iron Pants!

Upgrade Your Wardrobe with Scottstyle's Durable, Wrinkle-Resistant Pants!

Then Interest: 

Prompt: Write a 2 paragraph intro that holds the reader's interest about Scottstyle, new brand of no-iron, wrinkle-resistant men's pants

Copy: Let's be honest, no one enjoys ironing. It's time-consuming, tedious, and often frustrating, especially when you spend all that time perfecting your outfit only to have it ruined by pesky wrinkles and creases. But what if there was a way to avoid all that hassle? That's where Scottstyle comes in - the new brand of no-iron, wrinkle-resistant men's pants that will revolutionize the way you think about dressing.

These pants are made with high-quality materials and expertly crafted to ensure the perfect fit, and best of all, they stay wrinkle-free all day long. That means you can spend less time worrying about your clothes and more time focusing on the things that matter most. Whether you're heading to a business meeting, a night out with friends, or just running errands around town, Scottstyle pants will keep you looking sharp and put-together without any effort. So why not give them a try and experience the ultimate in style, comfort, and convenience?

Next, Desire 

Prompt: Write 2 paragraphs about Scottstyle, new brand of no-iron, wrinkle-resistant men's pants to make the reader want to buy a pair

Copy: Are you tired of dealing with the hassle of ironing your dress pants every time you want to look your best? Look no further than Scottstyle - the revolutionary new brand of no-iron, wrinkle-resistant men's pants that will change the way you approach getting dressed. With Scottstyle pants, you can say goodbye to wrinkles and creases and hello to effortless style and convenience.

These pants are crafted with the highest quality materials and expertly designed to provide the perfect fit for any occasion. Whether you're dressing up for a formal event or just want to look sharp for a night out, Scottstyle pants will keep you looking and feeling your best. Plus, with their wrinkle-resistant properties, you can save time and energy on ironing and instead focus on what matters most. Don't settle for anything less than the best when it comes to your wardrobe - try Scottstyle pants today and experience the ultimate in style, comfort, and convenience.

 

And finally, Action: 

Prompt: Write a call to action that will motivate the reader to purchase Scottstyle, new brand of no-iron, wrinkle-resistant men's pants to make the reader want to buy a pair

Copy: Ready to experience the ultimate in style and convenience? Don't wait any longer - head to our website now to browse our selection of Scottstyle no-iron, wrinkle-resistant men's pants. With a range of sizes, styles, and colors to choose from, you're sure to find the perfect pair to suit your needs and preferences. Plus, with our easy online ordering process and fast shipping, you can have your new pants delivered right to your doorstep in no time.

Invest in your wardrobe and simplify your life with Scottstyle - the pants that will keep you looking sharp and put-together without any hassle. Order now and see for yourself why so many men are raving about Scottstyle pants.

What’s Next?

The next step, if you want it or need it, is probing deeper individually into AIDA’s Attention, Interest and Desire, prompting about specific features, benefits, advantages, etc.

Dialing In

Once you've put together all the pieces you can do some AI tweaking on more focused areas with prompts such as:

Write me 6 versions of this sentence: [insert sentence]

Write this sentence more concisely: [insert sentence]

 

The Last Word

When you use a copywriting format, you never start with a blank page … the basic outline has already been written and is ready to be fleshed out.

And, AI can be a useful tool in that process. But don't lose sight of the fact that it’s a place to start, not stop. 

• At this stage ChatGPT can only mimic text written by a human. Although the text it generates can be impressive, it doesn’t understand what it is writing and much of what it produces is unusable. It can write like a human, but it can't think like a one.
  
  
• It also doesn't have the capability to be concerned about the tone of its writing or how specific audiences will perceive it. And, like all current neural networks, ChatGPT lacks the ability to explain/interpret why certain inputs result in specific outputs.
  
  
• Also keep in mind, that the majority of its training comes from the internet, which is rampant with bias and misinformation. So check to confirm the information it provides is factual.

Let AI be your assistant but use your skills in writing and persuasion to take it to the next level. The human level. The level that makes your copy stand out from the noise and drive the intended results.

_________________________

Before using AI, take a few minutes to understand how it is responding to your prompts:

What is ChatGPT Doing ... and Why Does It Work? 

His Name Was on the Sign

"The appointment is set for 9:30. He needs people to buy his cars. Tell him how commercials on our station will reach listeners. And that listeners need cars."

"But, I ..."

"Don't worry, kid. You'll do fine. Fake it 'til you make it."

It was my first day in sales. I was given a handful of sales brochures and sent to make a call on a Pontiac dealership.

I wasn't making enough money as a radio DJ, so I had taken a job on the station's advertising sales team. It was my first day and I was having second thoughts. "Fake it 'til you make it" didn't sound like a strategy for success.

I walked across the Bob George Pontiac showroom and asked to speak to the man my manager had made the appointment with. The sales manager. Ted.

"I'm sorry, but he had to step out."

"I have an appointment."

"Let me check."

I waited. Shifting my weight from foot to foot. Adjusting my tie. Thinking about the sales brochures I hadn't had time to read in my briefcase.

"I'm sorry. He had to pick up his son at school, but Mr. George can see you."

Mr. George?! That's the name of the dealer. The guy whose name is on the sign.

"OK," I said.

Said? More like squeaked.

I followed her past offices and a break room to a door that was more elegant than the other doors in the place.

She opened it and ushered me in.

Nice office. 

Really nice.

Occupied by an imposing older gentleman. 

He was probably in his early 40's, but, at the time, to me that was old. Established. Beyond my pay grade.

Looking at his suit, I became uncomfortably aware of my suit recently purchased from a thrift store. I felt like it had "Thrift Store Suit" embroidered on it. Electrified somehow. And flashing.

"Sit down," he said pointing to one of the chairs that was considerably smaller than the throne he easily filled on the other side of an imposingly large desk.

I sat. I wasn't sure what to do next. Running away didn't seem to be a prudent option, but it was the only suggestion my mind was pushing.

"Well?"

"Uh. I'm Scott Frothingham. From the radio station. I was supposed to meet your sales manager. Because he needs people to buy cars. And commercials on our station reach listeners. And listeners need cars," I blurted like a 6-year-old telling a mall Santa what he wants for Christmas.

"That's your pitch?"

"Uh..."

"Have you done this before?"

"No. It's my first day."

"And they sent you to call on me?"

"Uh. No. Your sales manager."

So, you're being hazed."

"Huh?"

"You've been set up. Your first day they send you to call on Ted. He beats the hell out of you and sends you back to the station with your tail between your legs. Old school assholes call this training.

"Uh."

"You seem like a nice kid. Let's fuck with these assholes."

He turned and pulled a binder out of his credenza. As he handed it to me he said, "Study this. Learn it inside and out. Don't tell your boss. Tell him that Ted wasn't here, but you have an appointment with Bob George on Monday at 11:00. He won't let you come alone, I'm too big a prospect. When you come back, pitch me like this teaches. Your boss'll shit his pants."

I looked at the binder. "How to Master the Art of Selling." Tom Hopkins.

On Monday, I returned with my manager, Randy.

Again, I followed the receptionist to the fancy door.

Mr. George scowled at Randy. "I don't know how this kid talked himself into this meeting, but I don't have a lot of time."

I presented.

Mr. George was engaged. Randy seemed a bit stunned.

When I was done, Mr. George signed a 3-month deal, insisting I write and produce his commercials as part of the agreement.

Randy seemed more stunned.

In the dealership parking lot, the receptionist chased us down and said I'd forgotten my pen. She handed me a pen that definitely wasn't mine. Along with a folded piece of paper.

"Nice," chuckled Randy as he checked out the receptionist walking back to the dealership. "Looks like somebody has a secret admirer."

That evening I fished the paper out of my pocket, thinking that I'd call the receptionist who had not so subtly slipped me her phone number.

There in scrawled script was written: "Nice job. Your asshole manager didn't know whether to shit or go blind. See you next Monday at 11. Got some Zig Ziglar training for you. Bring back Hopkins. Don't bring Randy. Bob"