How to Use a Copywriting Framework with AI

Among the tools for writing copy you have at your disposal are:

Copywriting Frameworks, such as AIDA (Attention-Interest-Desire-Action), PAS (Problem, Agitate, Solution), and BAB: (Before, After, Bridge)

Artificial Intelligence large language models, such as ChatGPT 

Lets explore how we can use them together. For our example we’ll use wrinkle-resistant men's pants.

The Basics

Before we take it up a notch, we’ll start with the basics. Here is the prompt followed by the response from ChatGPT (no editing):

Prompt: Write sales copy for a new brand of no-iron, wrinkle-resistant men's pants: Scottstyle

Copy: Introducing Scottstyle - the revolutionary new brand of no-iron, wrinkle-resistant men's pants that will change the way you dress forever!

Say goodbye to the hassle of ironing and the frustration of creased pants, because Scottstyle pants are designed to stay wrinkle-free all day long. Made from high-quality materials and expertly crafted to ensure the perfect fit, these pants are the ultimate combination of style and comfort.

Whether you're heading to the office, going out for a night on the town, or just running errands around town, Scottstyle pants will keep you looking and feeling your best. And with a range of colors and styles to choose from, you're sure to find the perfect pair to suit your unique sense of style.

But that's not all - Scottstyle pants are also incredibly durable, ensuring that they'll look great and perform well for years to come. And with their easy-care, no-iron design, you can spend less time worrying about your clothes and more time focusing on the things that matter most.

So if you're ready to experience the ultimate in style, comfort, and convenience, try Scottstyle pants today. Your wardrobe - and your life - will never be the same!

Next Level

Now let’s try it with the copy framework AIDA: Attention-Interest-Desire-Action.

Prompt: Write sales copy for a new brand of no-iron, wrinkle-resistant men's pants: Scottstyle using the copy framework AIDA: Attention-Interest-Desire-Action

Copy: Attention: Are you tired of wrinkled, creased pants that require hours of ironing? Introducing Scottstyle - the brand new line of no-iron, wrinkle-resistant men's pants that will change the way you think about dressing!

Interest: Made from high-quality materials and expertly crafted to ensure the perfect fit, Scottstyle pants are designed to stay wrinkle-free all day long. With a range of colors and styles to choose from, you're sure to find the perfect pair to suit your unique sense of style. Plus, these pants are incredibly durable, ensuring that they'll look great and perform well for years to come.

Desire: Imagine having a wardrobe filled with pants that always look perfect, no matter how long you wear them. Imagine the convenience of never having to worry about ironing or dealing with creases again. With Scottstyle pants, this dream can become a reality. You'll look and feel your best, no matter what the day brings.

Action: Don't wait any longer to upgrade your wardrobe - try Scottstyle pants today! With their easy-care, no-iron design, you can spend less time worrying about your clothes and more time focusing on the things that matter most. Order now and experience the ultimate in style, comfort, and convenience. Your life - and your wardrobe - will thank you!

 

Taking It Up a Notch

We’re getting some useable stuff, but now we’re going to write a series of prompts that break the framework into its components:

We'll start with a headline for Attention.

Prompt: Write 5 attention grabbing headlines for Scottstyle, new brand of no-iron, wrinkle-resistant men's pants

Copy: Say Goodbye to Ironing Forever: Try Scottstyle No-Iron Pants Now!

Look Sharp All Day Long with Scottstyle's Wrinkle-Resistant Pants!

Ready for Anything: Scottstyle Pants Keep You Looking Your Best!

The Ultimate in Convenience and Style: Scottstyle's No-Iron Pants!

Upgrade Your Wardrobe with Scottstyle's Durable, Wrinkle-Resistant Pants!

Then Interest: 

Prompt: Write a 2 paragraph intro that holds the reader's interest about Scottstyle, new brand of no-iron, wrinkle-resistant men's pants

Copy: Let's be honest, no one enjoys ironing. It's time-consuming, tedious, and often frustrating, especially when you spend all that time perfecting your outfit only to have it ruined by pesky wrinkles and creases. But what if there was a way to avoid all that hassle? That's where Scottstyle comes in - the new brand of no-iron, wrinkle-resistant men's pants that will revolutionize the way you think about dressing.

These pants are made with high-quality materials and expertly crafted to ensure the perfect fit, and best of all, they stay wrinkle-free all day long. That means you can spend less time worrying about your clothes and more time focusing on the things that matter most. Whether you're heading to a business meeting, a night out with friends, or just running errands around town, Scottstyle pants will keep you looking sharp and put-together without any effort. So why not give them a try and experience the ultimate in style, comfort, and convenience?

Next, Desire 

Prompt: Write 2 paragraphs about Scottstyle, new brand of no-iron, wrinkle-resistant men's pants to make the reader want to buy a pair

Copy: Are you tired of dealing with the hassle of ironing your dress pants every time you want to look your best? Look no further than Scottstyle - the revolutionary new brand of no-iron, wrinkle-resistant men's pants that will change the way you approach getting dressed. With Scottstyle pants, you can say goodbye to wrinkles and creases and hello to effortless style and convenience.

These pants are crafted with the highest quality materials and expertly designed to provide the perfect fit for any occasion. Whether you're dressing up for a formal event or just want to look sharp for a night out, Scottstyle pants will keep you looking and feeling your best. Plus, with their wrinkle-resistant properties, you can save time and energy on ironing and instead focus on what matters most. Don't settle for anything less than the best when it comes to your wardrobe - try Scottstyle pants today and experience the ultimate in style, comfort, and convenience.

 

And finally, Action: 

Prompt: Write a call to action that will motivate the reader to purchase Scottstyle, new brand of no-iron, wrinkle-resistant men's pants to make the reader want to buy a pair

Copy: Ready to experience the ultimate in style and convenience? Don't wait any longer - head to our website now to browse our selection of Scottstyle no-iron, wrinkle-resistant men's pants. With a range of sizes, styles, and colors to choose from, you're sure to find the perfect pair to suit your needs and preferences. Plus, with our easy online ordering process and fast shipping, you can have your new pants delivered right to your doorstep in no time.

Invest in your wardrobe and simplify your life with Scottstyle - the pants that will keep you looking sharp and put-together without any hassle. Order now and see for yourself why so many men are raving about Scottstyle pants.

What’s Next?

The next step, if you want it or need it, is probing deeper individually into AIDA’s Attention, Interest and Desire, prompting about specific features, benefits, advantages, etc.

Dialing In

Once you've put together all the pieces you can do some AI tweaking on more focused areas with prompts such as:

Write me 6 versions of this sentence: [insert sentence]

Write this sentence more concisely: [insert sentence]

 

The Last Word

When you use a copywriting format, you never start with a blank page … the basic outline has already been written and is ready to be fleshed out.

And, AI can be a useful tool in that process. But don't lose sight of the fact that it’s a place to start, not stop. 

• At this stage ChatGPT can only mimic text written by a human. Although the text it generates can be impressive, it doesn’t understand what it is writing and much of what it produces is unusable. It can write like a human, but it can't think like a one.
  
  
• It also doesn't have the capability to be concerned about the tone of its writing or how specific audiences will perceive it. And, like all current neural networks, ChatGPT lacks the ability to explain/interpret why certain inputs result in specific outputs.
  
  
• Also keep in mind, that the majority of its training comes from the internet, which is rampant with bias and misinformation. So check to confirm the information it provides is factual.

Let AI be your assistant but use your skills in writing and persuasion to take it to the next level. The human level. The level that makes your copy stand out from the noise and drive the intended results.

_________________________

Before using AI, take a few minutes to understand how it is responding to your prompts:

What is ChatGPT Doing ... and Why Does It Work?