Reality Check

 

REALITY CHECK: People don’t have enough time

 

• The average professional receives 120 new emails each day. 
  
  
• Text messaging users send or receive an average of 41.5 messages per day.
  
  

I could go on, citing exposure to “traditional” advertising and other messaging … but the point is clear:

People receive too many communications.

 

➤Which leads to the reality:

Every message received demands attention and time from

people who are already too busy.

 

➤Which reminds marketing writers/creators:

Ya gotta improve your game daily,

both at getting and holding your best prospect’s attention.