REALITY CHECK: People don’t have enough time
- The average professional receives 120 new emails
each day.
- Text messaging users send or receive an average of 41.5
messages per day.
I could go on, citing exposure to “traditional” advertising and other messaging … but the point is clear:
People receive too many communications.
➤Which leads to the reality:
Every message received demands attention and time from
people who are already too busy.
➤Which reminds marketing writers/creators:
Ya gotta improve your game daily,
both at getting and
holding your best prospect’s attention.
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