People tell me "The magic’s in the mess. But the paycheck’s in the precision." should be my catchphrase.
Apparently I say it often.
Sometimes, however, it doesn't land the way I'd like it to.
Sometimes, the recipient of my oft repeated observation think I'm referring to the deliverable that will be handed to the client or presented to the public.
But, I'm not referring to the end result of the creative process: what we'll use to market a product or service.
I'm talking about what's going on in the mind of the creator: Creatives need both the "mess" and the "precision" to mold that "mess" into something that resonates with the intended audience.
To quote Dorothy Parker: "Creativity is a wild mind and a disciplined eye."
Dorothy Parker (1893-1967)
New York based American poet, literary critic and writer of
fiction, plays and screenplays known for her caustic wisecracks.
No comments:
Post a Comment