Close with an outcome, not a feature.
“Choose your plan” is closing with a feature ... sounds like
homework.
"Choose your 6-pack abs by summer" is closing with
an outcome ... sounds like motivation.
Subscribe to:
Post Comments (Atom)
I quit.
I helped a friend draft a letter of resignation. It's exactly what they want to say, but I'm guessing they'll do some major edi...
-
When conducting an interview, to get below the surface follow up answers to your questions with more questions. Here are 8 follow-up questi... -
Clients are comparing you to AI on your perceived value vs. AI’s near-zero cost. That’s why every copywriter and content writer should c...
-
There's a particular breed of social media prophet I've been noticing lately. They lurk in the comments sections of articles about A...
No comments:
Post a Comment