Is this funny because I'm a copywriter who has attended focus groups, or is it just funny?
Blizzard
By the time we stepped out of Washington DC’s Union Station last night, the blizzard had already been at work for a few hours. Snow came d...
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When conducting an interview, to get below the surface follow up answers to your questions with more questions. Here are 8 follow-up questi... -
Clients are comparing you to AI on your perceived value vs. AI’s near-zero cost. That’s why every copywriter and content writer should c...
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There's a particular breed of social media prophet I've been noticing lately. They lurk in the comments sections of articles about A...
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