Is this funny because I'm a copywriter who has attended focus groups, or is it just funny?
Pattern Interrupt for Marketing Writers
I dropped the phrase “pattern interrupt” in a meeting the last week. One of the execs in the room (who shouldn’t have been in the room, but ...
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When conducting an interview, to get below the surface follow up answers to your questions with more questions. Here are 8 follow-up questi... -
Clients are comparing you to AI on your perceived value vs. AI’s near-zero cost. That’s why every copywriter and content writer should c...
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There's a particular breed of social media prophet I've been noticing lately. They lurk in the comments sections of articles about A...
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