Is this funny because I'm a copywriter who has attended focus groups, or is it just funny?
Advertising, Branding, & Fame
As marketers, we tend to get wrapped up in the idea that consumers are deeply connected to brand values and meanings. We like to imagine we ...
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Considering going freelance? Or maybe you've already taken that step. Here are some educational resources that can help you maximize su... -
When I started writing this blog post, I had planed on telling you why you, as a writer, should read each of these books that isn't abou... -
Check your writing for buzzwords. Because they're so ubiquitous, they can become comfortable and easily slip into your writing. They mig...
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