A dog food company set out to invent and market the best dog
food in history.
They made sure the food was the most nutritional available, addressing all
aspects of a dog's health from digestive tract to circulatory system to vision
to dental and everything in between.
They invested in packaging that was psychologically appealing to dog owners, paid slotting fees for the best positions at retail, priced it competitively, and ran a huge advertising campaign.
The product flopped.
After scrutinizing the project to find where a mistake could've been made, they discovered something overlooked by the experts ... the one flaw that killed the project:
Dogs wouldn't eat it.
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