Carrotdangler is just one of the ways I describe what I do for a living as a marketing writer.
Why?
In the old days, if a pack animal such as a mule or donkey, stubbornly refused to move, they
would dangle a carrot in front of it ... just out of reach. The mule would start
walking forward to reach the carrot.
As a marketing writer, I find similarities with my job and the job of the mule drivers:
I'm paid to write an offer that is so enticing it causes the target audience to move towards it.
NOTE: If you're curious about any of the other descriptors, such as forestseer or stickweilder, ask away: ScottFroth@FastForwardResults.com
ANOTHER NOTE: I was recently asked about my self-given title of wordwrangler on my LinkedIn Homepage. Cowboys in the USA are often referred to as "wranglers" when they work to get herds of cattle moving in an orderly fashion towards a common destination ... by using wordwrangler, I'm suggesting I do the same thing with words as opposed to livestock
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