The Pass the Heinz tag line was pitched by fictional ad man Don Draper on the TV show Mad Men.
It was rejected on the show ...
... but not in real life.
50 years after the Mad Men timeline, Heinz ran
the campaign pitched by Draper.
The first ever "reverse product placement.”
The result?
Heinz’ most talked about and efficient ad campaign ever.
Heinz’s actual advertising firm David Miami co-credited the campaign to the nonexistent Sterling Cooper Draper Pryce (Draper’s agency). The stunt was scheduled to coincide with the tenth anniversary of the premiere of Mad Men.
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