Every business has their own voice: style, tone, vocabulary, rhythm, sense of humor, etc. As a copy or content writer, one of your primary jobs is to consistently maintain that voice in all written materials.
One of my favorite ways to slam home the point that all businesses have their
own voice comes from The CryptoNaturalist podcast:
Hummingbird: I shall sip nectar from this flower in a silent ballet.
Woodpecker: I'mma stab the bugs outa this tree with my face-knife!
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