From an offline LinkedIn conversation with an aspiring writer:
Them: “I'm not a writer, it's not my job, and I didn't even take English in high school. And I don't know what the rules of writing are.”Me: “Not taking English in high school and not knowing the rules of writing can keep you delightfully unencumbered for true communication.”
The Bottom Line: The rules of grammar and punctuation are
important. But the ability to communicate the message in a clear, concise, and
compelling way is more important.
When a thought takes one’s breath away, a grammar lesson seems an impertinence. – Thomas W. Higginson
Like authors, creative copywriters have a license to do whatever the hell they want with grammar. They’re well within their rights to spell things wrong if it makes a point, abandon grammar altogether when necessary, and even make the grammar worse for the sake of a catchy line. – Clare Barry
Copywriting is about broad strokes and the linking of strategic and persuasive ideas, not minutia grammar or spelling. – Alexandra Cattoni
When people ask me if I
went to film school I tell them, ”No. I went to films.” – Quenton Tarantino
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