5 Effective Copywriting Templates

You can't write effective copy unless you know the destination you're taking your audience to.

When you sit down to write a piece of copy, you should have a good idea who you're speaking to and what you want them to do as a result of reading the copy.

A copywriting template can serve as a road map to help you get from a blank page to copy that leads your audience to take a desired action. 

Technical Note: If you want a larger view of these quick videos, in the lower right hand corner of each video are icons for "Theater mode (t)" and "Full screen (f)" ... click either of those to enlarge the video.

While the first four templates are relatively clear and easy to put into use.
The fifth requires more explanation which you can find at 
https://www.stefanpaulgeorgi.com/the-rmbc-method-for-better-copy/

Take some time with these formulas. Google 'em if you want more details.

My advice, however, is to use them as guide rails and not think of them as edicts, etched in stone, all details to be precisely followed. Effective writing is not a color-by-numbers exercise.

Learning a new approach to your craft -- or being reminded of an approach you may not have used in a while -- can ultimately help you bring more value to your client and their target audience.