Can't see the product? Promoting the packaging is one alternative ...
There was nothing particularly unique about the
Absolut Vodka bottle until an incredible ad campaign made it iconic. The Absolut bottle became one of the most recognizable in the world with a print campaign of
approximately 1,500 separate ads that ran for about 25 years.
When the campaign started, Absolut had about 2.5% of the US vodka market. When the campaign ended in the early 2000s, Absolut had a US market share of about 50%.
Here are some examples of the ads that had
such an incredible impact:
Takeaway 1: Your product may initially appear boring, but you can tell its story in an interesting way that can differentiate it and make it successful.
Takeaway 2: Sometimes just a properly selected word or two combined with the right visual is enough copy to reach the desired result.
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