Monday, April 24, 2023

Why I Blog

Scott Frothingham: Why I Blog

I’m paid to write for other people. 

The writing in my blog is for me … it’s inexpensive therapy and It’s a good way to:

Also, MY BLOG is a way to show clients that I write consistently and let them see recent examples beyond my portfolio, which is not updated as often.

 



Tuesday, April 18, 2023

View from a sidewalk café. Amsterdam. (Part 3)

People walking with determination. A purpose. Somewhere to be.

I’ve reached my destination. My only purpose to be where I am.

Amsterdam Cafe - Scott Frothingham

The banker is on vacation. The starched white shirt, part of his uniform for the past 50 years, has been replaced by a startlingly pink one. His companion, toting a large treasure-filled shopping bag from Lacoste is wearing fluorescent green. No doubt she selected her partner’s shirt.

They wear their fanny packs across their chests like bandoleros. Two urban commandos ready to deal with any cold Heinekens that offer resistance.

With each step, the bulldog’s tongue flops to the other side of its broad mouth like a slobber-coated pink metronome. Almost as if it’s attached to its front feet.

Her hair color doesn’t exist in the natural world. Her shirt matches it exactly. Exactly. Which came first? Did she buy a few dozen shirts so she could pull off the look every day?

The notes of a lone saxophone drift through the bustle of Dam Square. The haunting tune more suited to a dark alley in a 1940s film noir.

Twins. Petite blonds with perfectly matching faces. Upturned noses and an odd arch to their right eyebrows. In this flowing river of unique faces, it seems impossible that two humans could be such exact replicas of each other.

Going totally limp. The last resort for getting attention when whining and screaming fail. In a practiced move mom lets go of the hand and scoops up the boneless child. Moving the shrieks from knee level to ear level but not hindering forward progress.

It’s a witch’s broom with long grey sticks lashed to a wooden pole. It doesn’t look like something from this century or the last. Yet it’s standard issue for the workers in orange jump suits sweeping litter into the demanding brushes of the following street cleaning machine.

Crop top. Chiseled 6-pack. Enormous stroopwaffle disappearing in aggressive bites. Cheat day.

With white hair and grizzled jowls, this pair is far too old for the matching black caps embroidered with the lips/tongue logo. The Stones are for cool, rebellious youth like me. I’m probably the same age as these two ancients… not as old as Mick Jagger, though. My self-image is not aligned with the reality of my time spent on this planet.

He walks with a purposeful stride that makes the leather combat boots seem lighter than I assume they are. His kilt swings and his sporran bounces in coordination with his steps. “What does a Scot wear under his kilt?” Given the rough khaki fabric, I would suggest something soft and thick. Maybe cotton. To limit chafing and sporran bounce fatigue.

Next to me, a game of solitaire with well-worn playing cards keeps the smoking man’s attention away from the parade of life that has captured mine.


_________________________


View from a sidewalk cafe. Amsterdam
Part 2



Friday, April 14, 2023

Bad Copywriting is Expensive

bad copy writing is expensive

Three quick reasons that bad copy writing is expensive both in time and money:

1. You invest to expose your message to the person most likely to buy your product or service. If the message is not properly written, that person does not buy, and you have wasted the investment you made to make that sale. And, since that person didn’t buy you won’t have a client that will be likely to make additional purchases from you (at a lower cost per sale).

 

2. When you realize your copy is not doing the job, you have to pay someone to redo it. An expense you wouldn’t have had if you’d paid for strong copy from the start.

 

3. The time you spent being represented by bad copy is time lost. Time that your company could have been growing and moving forward to reach critical goals.

 

Those 3 should be enough … and I didn’t even touch on the damage you’ve done to your brand.






Friday, March 31, 2023

Neil Gaiman on Imposter Syndrome

Imposter Syndrome. You know what it is because you've probably experienced it: an unfounded feeling that your successes are the product of luck or deception rather than your skills and hard work.

Here's a anecdote from best-selling author Neil Gaiman on experiencing imposter syndrome:

"Some years ago, I was lucky enough to be invited to a gathering of great and good people: artists and scientists, writers and discoverers of things.  And I felt that at any moment they would realise that I didn’t qualify to be there, among these people who had really done things.

"On my second or third night there, I was standing at the back of the hall, while a musical entertainment happened, and I started talking to a very nice, polite, elderly gentleman about several things, including our shared first name.* And then he pointed to the hall of people, and said words to the effect of, 'I just look at all these people, and I think, what the heck am I doing here? They’ve made amazing things. I just went where I was sent.'

"And I said, 'Yes. But you were the first man on the moon. I think that counts for something.'

"And I felt a bit better. Because if Neil Armstrong felt like an imposter, maybe everyone did. Maybe there weren’t any grown-ups, only people who had worked hard and also got lucky and were slightly out of their depth, all of us doing the best job we could, which is all we can really hope for."

Neal Stephenson, Neil Armstrong & Neil Gaiman
Neal Stephenson, Neil Armstrong, and Neil Gaiman  May 17, 2017

*"I remember being amused and flattered that he knew who I was, not because he'd read anything by me, but because the Google algorithm of the time had me down as Neil #1."




Sources: https://journal.neilgaiman.com/2017/05/the-neil-story-with-additional-footnote.htmlhttps://journal.neilgaiman.com/2012/08/neil-armstrong.html

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