Bad Copywriting is Expensive

Three quick reasons that bad copy writing is expensive both in time and money:

1. You invest to expose your message to the person most likely to buy your product or service. If the message is not properly written, that person does not buy, and you have wasted the investment you made to make that sale. And, since that person didn’t buy you won’t have a client that will be likely to make additional purchases from you (at a lower cost per sale).

 

2. When you realize your copy is not doing the job, you have to pay someone to redo it. An expense you wouldn’t have had if you’d paid for strong copy from the start.

 

3. The time you spent being represented by bad copy is time lost. Time that your company could have been growing and moving forward to reach critical goals.

 

Those 3 should be enough … and I didn’t even touch on the damage you’ve done to your brand.