Ready?

Writers, if you’re gonna hit SEND with deliverables, you’d better be ready to get hit back.

That’s the deal. You don’t get to bask in your own cleverness and then fall apart when someone red-pens your baby. Every headline, every tagline, every CTA is fair game for getting picked at. Questioned. Rewritten. Maybe even ripped to shreds.

And that’s not cruelty. That’s the job.

Be prepared to defend every decision you made, but don’t dodge critique ... sharpen your next draft with it. 

Every red mark is proof you’re in the arena, not watching from the stands