Dav Pilkey’s “Captain Underpants” books have been translated into more than 37
languages with more than 90 million books sold worldwide.
A blog with useable information to support, educate & amuse marketing writers of all experience levels
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Pattern Interrupt for Marketing Writers
I dropped the phrase “pattern interrupt” in a meeting the last week. One of the execs in the room (who shouldn’t have been in the room, but ...
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When conducting an interview, to get below the surface follow up answers to your questions with more questions. Here are 8 follow-up questi...
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Clients are comparing you to AI on your perceived value vs. AI’s near-zero cost. That’s why every copywriter and content writer should c...
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There's a particular breed of social media prophet I've been noticing lately. They lurk in the comments sections of articles about A...


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