Shake Things Up: Go Old

You can almost hear the conference room fluorescent lights hum when someone says: “We need fresh thinking.”

Then right on cue, a parade of resumes of under 30 candidates hits the table like it’s a casting call for a toothpaste commercial instead of hiring brains to solve real-world messes.

Because youth = innovation, right?

Wrong. There’s a whole other group who actually invented half the “fresh thinking” you’re now desperately clawing toward. They’re experienced older candidates ... and when you overlook them, you shoot creativity in the kneecap.

The Myth: Experience makes you rigid.

The Reality: Experience makes you dangerous.

Folks over 50 aren’t polishing nostalgia on a shelf. They’ve been through the spreadsheet wars. They’ve survived bosses with “synergy” tattooed on their brains. They’ve watched “disruption” rise, fall, rise again, and get a TED Talk sponsorship.

And after all that?

They’re not here to politely nod at the same old “big idea” disguised with a new gradient color palette. They’re here to poke the system with a stick and see what yelps.

They ask the provocative questions. The ones everyone else is too scared to say aloud because they might derail the “Let’s all agree we’re brilliant” vibe. Stuff like:

“Why are we doing this the hard way?”

“What if we stopped worshiping the data and actually listened to the humans?”

“Has anyone noticed this idea is just last year’s idea wearing sunglasses?”

“What if we do the exact opposite?”

Those aren’t questions. Those are creative grenades.

Boom! Out goes the boring. In comes the unexpected, the unpolished, the uncomfortable, the actual spark.

They’ve seen the conventional answers. Which means they’re free to chase the un-conventional ones. They’ve run the playbook, highlighted the margins, folded the dog-ears, and realized something powerful:

Innovation isn’t youth. Innovation is courage. And experience tends to grow a thick, gorgeous layer of “I really don’t care if this idea scares you.” That’s rocket fuel.

If you want groupthink, go young. If you want novelty that’s really just nostalgia in sneakers? Young again. But if you want someone who’ll flip the table, question the premise, rewrite the problem, and mean it? Hire someone who’s lived a few creative lives already. They’re not trying to prove they belong anymore. They’re trying to make something worth belonging to.

So, stop treating experience like it’s a dusty file cabinet and start treating it like it’s dynamite with opinions. The future doesn’t belong to the youngest thinkers. It belongs to the boldest. And bold only happens when you’ve seen enough to know what’s worth breaking.

Bring in the older candidates. Because “fresh thinking” isn’t always young. Sometimes it comes with silver hair and a wicked grin that says: “Alright kids, let’s blow the doors off this place.”