Split Personality

 

Some days I’m the copywriter. Other days I’m the marketer selling the copywriter.

And most days they’re both a pain in the ass.

Because freelancing’s a split personality gig. Half of you is busy crafting killer lines for clients. The other half is trying to convince the world you’re worth paying for them.

Too much copywriter, and you’re broke with beautiful work. Too much marketer, and you’re loud with nothing to show.

The sweet spot? That razor-thin middle where you sell yourself just enough to keep writing the stuff that sells everything else.