You were taught to say please.
Good manners. Polite. Civilized.
All good things ... except in a Call to Action.
When you say “please” in a CTA, you’re not being courteous. You’re
being hesitant.
“Please sign up.”
“Please download.”
“Please consider…”
That one word quietly tells the reader: I’m not fully
convinced this is worth your time.
A strong CTA doesn’t beg. It leads. It assumes confidence. It
believes in the value. It removes friction instead of adding doubt.
If what you’re offering truly helps, don’t apologize for
asking.
Say what to do. Say it clearly. Say it confidently. And save
“please” for the dinner table.
Here are 16 examples of confident, no-apology CTAs ... the kind
that lead instead of ask:
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