Happy Holidays, Copywriters.
May your headlines be tight, your clients decisive, and your “quick tweaks” limited to under three rounds.
May your eggnog be strong, your
briefs be short, and your inbox mercifully quiet until January.
If nothing else, remember: Santa believes in you. He’s been
A/B testing messaging for centuries and still shows up every year.
Rest your brain. Sharpen your wit. We do this all again in
Q1.
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