Your Apple Watch just told you to "you're making tremendous progress this week."
ChatGPT started it's response to your query by complimenting you on your insightful question.
LinkedIn just offered you congratulations on your work anniversary.
And somewhere in your kitchen drawer, yesterday's fortune cookie slip still promises that "good things are coming your way."
All lies. Beautiful, well-intentioned, algorithmically-optimized lies.
Here's the uncomfortable truth we've all agreed to ignore:
kindness doesn't scale. You can't compress genuine human care into a push
notification. You can't reduce authentic encouragement to a randomized string
of motivational text. Yet somehow, we've built an entire digital ecosystem
designed to simulate the very thing it fundamentally cannot produce: sincerity.
Think about the last time someone genuinely surprised you
with kindness. Not the predictable "Happy Birthday" post that
Facebook reminded them to write, but real, spontaneous human warmth. Maybe it
was a coworker who noticed you seemed stressed, or a stranger who helped carry
your groceries, or your kid who drew you a picture just because. That moment
had weight because it was unscheduled, unscripted, and irreplaceable.
Now compare that to your fitness tracker congratulating you
for standing up. The emptiness is almost insulting.
We've become so starved for positive reinforcement that
we'll accept it from anything ... even machines that wouldn't know genuine
encouragement if it were written directly into their source code. We've trained
ourselves to feel a tiny dopamine hit when our phones tell us we're doing
great, as if a device that can't distinguish between a sunrise and a
screensaver somehow has insight into our worth.
The cruelest part isn't that these automated affirmations
are fake. It's that they're training us to accept fake as sufficient. Every
time we smile at a generic "You've got this!" notification, we're
lowering the bar for what counts as human connection. We're teaching ourselves
that engagement algorithms understand us better than the people in our lives.
Real kindness is inconvenient. It shows up at the wrong
time. It costs something. It can't be A/B tested or optimized for engagement.
It doesn't come with analytics showing how it performed across different user
segments. It just is ... messy, imperfect, and irreplaceably human.
So the next time your smartwatch tries to coach you through
a breathing exercise, or your video call platform tells you you're
"amazing," remember what you're really being offered: the digital
equivalent of a participation trophy. A hollow simulation of care from
something that has never cared about anything.
Save your appreciation for the humans who show up without
being programmed to do so. They're rarer than you think, and infinitely more
valuable than anything your devices will ever tell you about yourself.
The machines can keep their compliments. I'll take the real
thing, thank you very much.


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