The Humble Magic of a Good Story

 

Stories sell.

Because people don’t buy solutions. They buy themselves in your story.

So here’s the trick: don’t pitch. Confess.

1. Start small. Real small.

Not with stats. Not with glory.
Start with your client in their garage, on their couch, Googling “How to not fail.”
Because that’s where their prospects are. Right now.

And people trust people who’ve been where they are.

2. Cue the chaos.

What sucked?
What broke?
What did your client not have figured out?
That thing, the mess, is where the magic lives.

No struggle = no story = no sale.

3. Show the stumble.

Tried the wrong things? Good.
Fell on their face? Even better.
Let your client be human. Because their prospects are very human.

This is not a superhero origin story. It’s a regular person who kept going.

4. Finally, show the shift.

The “aha.” The pivot.
Not “we’re crushing it now” but “here’s how we started climbing out.”

Make it feel possible. Tangible. Like the person reading can reach out and grab it.

And when you do that? You’re not marketing. You’re handing someone a flashlight in their own dark room.

So tell your client’s story. Relatable. Vulnerable. True. Because in the end, people don’t follow brands. They follow people who’ve been there.

And made it out.