Wednesday, June 11, 2025

Above the Fold


According to SEMrush: Above the fold (ATF) is the part of a webpage that you can see without scrolling down. The fold is the bottom edge of this initial view. Anything below that line requires scrolling and is considered “below the fold.”


Above the Fold

I wonder how many people remember
the original meaning of "above the fold"?


To us old guys, "above the fold" referred to the content on the top half of the front page of a newspaper. To be stocked on a newsstand, the newspaper had to be physically folded ... and when folded, the headlines and lead stories above the fold were the most visible. Catchy headlines and vivid imagery (the original clickbait?) were placed in this area to attract readers’ attention and motivate them to buy the paper.

Language is funny ...
We are now referring to info "above the fold" on a device that doesn't fold. 



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