The longer you work in marketing, the harder it is to hear
branding the way normal people do. You start thinking in frameworks instead of
feelings, polishing sentences until they’re technically perfect and emotionally
invisible. Meanwhile, real humans are just tired, curious, distracted …deciding
in seconds whether something sounds true or like a brochure in disguise.
Read copy without the industry
goggles. Does this feel human or optimized to death? The
difference is usually obvious. And a little embarrassing.
Give Credit Where Credit is Due: Before you celebrate me for these, know that I stole borrowed them for your amusement from Tumbler where a number of folks (who I assume are on the advertising/marketing hamster wheel) submitted them. They are individually credited there.
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