Everybody was on the Zoom call.
Everybody had an opinion.
The headline was adjusted.
Words were reworked.
Logo size was changed.
Everybody agreed.
The big idea was lost.
Consensus cripples creativity.
A blog with useable information to support, educate & amuse marketing writers of all experience levels
There’s a moment in every piece of marketing where the audience decides whether they believe you. And in that moment, nothing, and I mean no...
No comments:
Post a Comment