Tuesday, February 27, 2024

Here's Your Copy


Don't just submit your copy ... present it.

To speed up the approval process, don't just submit your copy ... present it.

Show why you made certain decisions.

Demonstrate how it supports the strategy.

Keep it positive and results focused.

Get the customer to buy in.


REMINDER: This isn't about you and your process, it's about how the copy has been designed to specifically reach the campaign's goals.



A REMINDER ABOUT THE REMINDER: It's never about you.

 


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