To speed up the approval process, don't just submit
your copy ... present it.
Show why you made certain decisions.
Demonstrate how it supports the strategy.
Keep it positive and results focused.
Get the customer to buy in.
REMINDER: This isn't about you and your process, it's about
how the copy has been designed to specifically reach the campaign's goals.
A REMINDER ABOUT THE REMINDER: It's never about you.
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