Could've, Would've, Should've

 

Kodak could have been the global leader in digital cameras.

But they didn’t think that was the way of the future.

Blockbuster could have been the global leader in online video streaming.

But they didn’t think that was the way of the future.

Nokia could have been the global leader in smartphones.

But they didn’t think that was the way of the future.

The lesson?

You are not your customer.

Always immerse yourself in what they want.

Or get left behind.