How to Keep Your Clients

Your clients are the life's blood of your business. Take the necessary steps to retain them.
 
6 Proven Ways to Keep Your Clients

1. Set customer expectations early.
   
   
2. Don't overpromise. Do overdeliver.
   
   
3. Maintain consistent and constant meaningful contact.
   
   
4. Own up to your mistakes.
   
   
5. Deliver proactive service.
   
   
6. Get feedback and incorporate it.

 
Learn what the client wants and what their expectations of customer service are beyond the deliverable. 

A good client will give constant feedback. If not, ask for it. 

It's critically important that you listen to the feedback ... and ... try to demonstrate that you listened when servicing the account and when presenting changes or new work.

 

Please take action on this information. In the words of  Bill Davidow: "The longer you wait, the harder it is to provide outstanding customer service."

 

NOTE: Before the dialogue was written for the fictional character Roger Sterling in the TV series Mad Men, Jay Chiat said, "You start losing a client the moment you get it."