Conversation is the Key

The business period between 12/25 and 1/1 is odd. Unlike other times of the year. There is often a post Christmas lull that hangs around 'til the first day of the new year.

During that decidedly different week last year, I added a silly post on LinkedIn.

The post wasn't much, just a quick poke at the ad industry's award culture. But the comments turned it into a fun conversation ... people playing along with the joke and enjoying some light banter. Little to do with business. Everything to do with connection.

Which is a good reminder that social media is about connection and interaction.

Here's the post with a few examples of the150 or so comments, followed by a link to full the post if you want to see all the back and forth.

I am humbled to have won, for the second year in a row, 
the R. Scott Frothingham Award for Copywriting Excellence 
that is presented annually to a copywriter named R. Scott Frothingham.

I encourage you to comment on social media posts and build relationships beyond your typical social/business/academic circle. It's a fun way to meet people, learn things, build your brand, and expand your area of influence. 

You can check out the post and conversation (around 150 comments) at:
https://www.linkedin.com/feed/update/urn:li:activity:6750046779770724353/ 

UPDATE #1

I won the award again in 2021. Here's the post with some more tongue-in-cheek recognition from the LinkedIn community: https://www.linkedin.com/posts/scottfrothingham_honored-and-humbled-to-win-again-the-award-activity-6885225328063610880-d0X4

UPDATE #2

Go figure, I won the award again in 2022. Here's the post with some more tongue-in-cheek recognition from the LinkedIn community: https://www.linkedin.com/posts/scottfrothingham_award-copywriting-writing-activity-7016472759085977600-x8cW

UPDATE #3

Amazingly, I won the award again in 2023. Here's the post with some more tongue-in-cheek recognition from the LinkedIn community: https://www.linkedin.com/posts/scottfrothingham_awards-awardwinning-awards2023-activity-7142496121288814592-IvqQ