Content That Gets Devoured by Your Readers

How To Create Free Articles, Reports, And Blog Posts That SELL!

Before I show you how to sell with your content, let’s do something your competition is ignoring.

Let me show you how to write so your content gets …

Devoured by Your Readers!

Check out this page for example.

Ignore the actual content for a minute and notice how it “feels” to your eyes.

As you can see, it’s easy to read.

It’s punchy. It has short sentences. And best of all …

It Has Short Paragraphs!

And that’s really important because when your eye first “scans” the page, it calls up your brain an says, “Hey! this is easy to read!”

And your brain, in turn, decides to check it out.

Another cool thing about this article is that it’s telling two stories at once.

How?

Simple.

These "Sub-Heads" Tell A Story of Their Own!

Try it.

Scroll up to the top real quick and just read the subheads.

You can get complete “picture” of what this is all about just by scanning them …without actually reading the text.

It’s a technique called “dual readership path” and I learned it (and so much more) from Dan Kennedy.

The reason it’s important is because

Everybody Skims The Page Before Their Brain Commits To Reading It!

That’s totally normal.

And what’s main thing that jumps out at the “scanning brain”?

That’s right. It’s the headline and the sub head.

So what’s really going on is

These Sub-Heads Are “Selling” The Brain On The Idea Of Reading The Whole Page!

Pretty cool, right?

See how easy this is to read?

And if you’re just scanning the page, you’ll still get an idea of what it’s about.

And here’s another thing about this article.

See the article isn’t really about “writing articles”.

Instead,

This Article is Really About YOU!

And more specifically, it's about you influencing more people by creating content that's easy to consume.

After all, if they don’t actually read what you’re putting out there, how can they learn about all the benefits you have to offer?

So now that we’ve got them reading your stuff, let me show you

5 Ways To Influence Your Readers So You Can Make More Sales

1. First, make sure to read the rest of this article (and there's a lot of good stuff in there) at: https://frankkern.com/how-to-sell-in-articles/ 

WHY

Although Frank Kern has a lot more to say in this article, I'm just showing you the first part to demonstrate a style of using short sentences, short paragraphs, and subheads to make your content easy to consume.

KERN

FYI, Frank Kern, the author of this article, is a highly successful direct marketing consultant and copywriter. You can find out more about him here: https://frankkern.com/about/ 

NOTE

If you felt this was interesting/helpful, check out this blogpost about Writing with Rhythm