If you're publishing new content to your website or blog, consider linking the new content to and from your old content. Two reasons to do this: better reader experience, better SEO.
Four tips to get this done quickly and effectively:
- Identify one or two high traffic pages with related content elsewhere on your site. The higher the traffic on these pages, the better chance you’ll have of driving readers to the new content. And, you’ll be positioned for positive SEO “link juice.”
- Look for a target keyword or keyword phrase in the existing content as the text to link to the new content. This enhances your visitor’s experience and helps Google understand the focus of your new article.
- If there is not a suitable word/phrase in the body of the existing content, you can always add a “related links” section at the bottom of the page.
- Don't overdo it. Too many links can interrupt the flow of the piece, and become a distraction that make it difficult to read.
Add a step for internal linking to your checklist for adding fresh content. It can help you drive traffic while supporting your SEO efforts.
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