A blog with useable information to support, educate & amuse marketing writers of all experience levels
Tuesday, July 9, 2024
Thursday, June 27, 2024
Peking Duck
A few years back: I was having drinks with a few buddies. We had all started our careers at the same company.
Most of us were doing well. One of us had never gotten into gear and felt stuck in his position.
"I've been waiting for my big break," he said. "I just never seem to have any luck."
The most successful member of the group shot back: "You
have to sit for a long time with your mouth wide open before a Peking duck
flies into it."
Monday, June 24, 2024
Dreaming of Entrepreneurship
"My dream is to be an entrepreneur."
Good for you, Bunky. But it's time to stop thinking about being an entrepreneur and start thinking
about problems.
Roll up your sleeves and find a problem that a specific group of people needs to have solved.
- Can you solve it?
- Does your solution have a true advantage over others who are
offering a solution to the same problem?
- Can you solve it at a price that would be acceptable to this
group?
- Is the group big enough to make solving the problem
profitable?
- Can you reach this group effectively and efficiently?
Once you've identified the right problem, then you can start
thinking about starting a business.
And in starting that business to address that problem, you become an entrepreneur.
Wanting to be an entrepreneur is easy.
Making the commitment to take the necessary action to make
it happen with a chance of success, not so easy.
Tuesday, June 18, 2024
A Reminder for Copywriters and Designers
Sometimes the best copy is no copy.
Sometimes the best art is no art.
THIS IS AN ADVERTISEMENT FOR CHIVAS REGAL
Judgment Becomes the Differentiator
When AI automates the commodity, judgment becomes the differentiator. AI can now generate content, analysis, summaries, plans, and ideas...
-
When conducting an interview, to get below the surface follow up answers to your questions with more questions. Here are 8 follow-up questi...
-
Clients are comparing you to AI on your perceived value vs. AI’s near-zero cost. That’s why every copywriter and content writer should c...
-
There's a particular breed of social media prophet I've been noticing lately. They lurk in the comments sections of articles about A...


